Now Xogħol Artistiku għal Qoxra ta' Album by Yijia Xie

Now Xogħol Artistiku għal Qoxra ta' Album by Yijia Xie is a highly esteemed winner of the very prestigious 2022 Premju A' Design Award tal-Ħadid in Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali Competition Category.

ĦadidGrafika· 2022

Now Xogħol Artistiku għal Qoxra ta' Album

by Yijia Xie

Client: Yijia Xie

Premju A' Design Award tal-Ħadid Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #137644

View at A' Design Award Press Release Award Badge

Colors

The Design

About Now Xogħol Artistiku għal Qoxra ta' Album

Now huwa disinn ta' album maħluq għal mużiċist li s-sitt kanzunetti tiegħu jirrakkontaw stejjer dwar il-ħolm, it-tkabbir u l-imħabba. Karattru Ċiniż wieħed b'sinifikat, meħud minn kull titlu ta' kanzunetta, bħal Univers, Xita, Emmen, Għajnejn, Qamar u Stilla. Dawn il-karattri huma kkombinati ma' kollaġġ diġitali u kodifikazzjoni ġenerattiva. L-elementi magħżula jiddaħħlu f'programm tal-kompjuter li jiġġenera eluf ta' grafika differenti, sabiex kull ippakkjar ikun uniku. Il-format kwadru jkejjel 4.25 bi 4.25 pulzieri. Il-proġett jinkludi sitt disinji ta' qoxra, ktieb tal-lirika u l-pakkett tal-album.

The Recognition

About the Premju A' Design Award tal-Ħadid

Now Xogħol Artistiku għal Qoxra ta' Album huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Now Xogħol Artistiku għal Qoxra ta' Album ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Now Xogħol Artistiku għal Qoxra ta' Album huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This album explores the musician's self-awareness, beliefs, truth, and choice. Six songs in the album respectively tell six stories of him about dreams, growth, and love. I explored integrating Chinese characters with modern design in the album design while taking the most meaningful Chinese character in each song title, like Universe, Rain, Believe, Eyes, Moon, Star. Then I experimentally discovered a new creative form merging Chinese characters, collage, and generative coding.
Dimensions & Packaging: Width: 4.25in X Height: 4.25in
Tags: Album Design, Graphic Design, Typography, Generative Coding, Print Design
Production Technology: Print Design / Digital Collage / package design / generative coding
Design Challenge: One of the most challenging parts is combining each Chinese character with the graphics and images to tell a better story.
Research: This album design is trying to explore a new possibility between Chinese characters, typography, graphics, collages, and Computing. I experimentally combine the traditional design practice with the new technology "generative coding" to create the whole album packaging, including six EP cover designs, lyrics book designs, and album package designs.
Inspiration: Growing up in China, I deeply love China's extensive and profound culture. By practicing calligraphy, I understand Chinese characters are not just a carrier of information but also a beautiful art per se. There are thousands of forms of Chinese characters, and each of them is infused with history. As a designer, I'm eager to discover more possibilities for the future of Chinese character design.
Project Duration: September 2021 - January 2022
Operation Flow: I inserted the elements separately into computer programming and generated thousands of different new graphics. The generative collages were used on the packaging design for the new album. So everyone receives a unique packaging wrap. Then I fused Yuli's music with these moving collages. I love experimenting with random collisions and producing mint and exciting things. Mixing traditional elements and modern technology delivers surprising outcomes and also brings balance between randomness and order.
Team Members: Designer: Yijia Xie