Audemars Piguet Disinn ta' Intern ta' Mużew by Atelier Brueckner

Audemars Piguet Disinn ta' Intern ta' Mużew by Atelier Brueckner is a highly esteemed winner of the very prestigious 2022 Premju A' Design Award tad-Deheb in Disinn ta' Spazji Interjuri u Wirjiet Competition Category.

DehebInterjur· 2022

Audemars Piguet Disinn ta' Intern ta' Mużew

by Atelier Brueckner

Client: Audemars Piguets

Premju A' Design Award tad-Deheb Winner in Interjur Category

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Verified Award Winner

Verify Award Status for #138641

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Audemars Piguet Disinn ta' Intern ta' Mużew

Musee Atelier Audemars Piguet huwa intern ta' mużew maħluq għal manifattur Żvizzeru tal-arloġġi. L-esibizzjoni tkopri 1,100 metru kwadru u tinsab f'Le Brassus, l-Iżvizzera, il-villaġġ fejn ġiet stabbilita l-kumpanija. Il-viżitaturi jsegwu rotta spirali fluwida b'narrazzjoni komposta, u kull kapitlu għandu l-lingwaġġ tad-disinn tiegħu. Skulturi, awtomati u installazzjonijiet kinetiċi jagħtu ritmu lill-esibizzjoni, li hija marbuta viżwalment mal-pajsaġġ tal-madwar. Ir-riflessjonijiet u d-dellijiet jinbidlu mal-ħin tal-ġurnata u mal-istaġun.

The Recognition

About the Premju A' Design Award tad-Deheb

Audemars Piguet Disinn ta' Intern ta' Mużew huwa rebbieħ tal-Premju A' Design Award tad-Deheb, rikonoxximent prestiġjuż ħafna mogħti lil disinji tal-ewwel klassi, mill-isbaħ u eċċellenti. Ir-rebbieħa tad-Deheb huma ħolqien innovattiv ħafna, b'viżjoni u li jleqqu b'mod li jgħammex, li jirriflettu t-talent, l-għerf u l-ħila tad-disinjaturi tagħhom. Huwa mistenni li Audemars Piguet Disinn ta' Intern ta' Mużew ikun invenzjoni mfaħħra ħafna, li tistabbilixxi x-xejriet u monumentali li tagħti valur bla preċedent. Dan id-disinn rebbieħ tad-Deheb huwa proġett spettakolari u rispettat li jwessa' l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Audemars Piguet Disinn ta' Intern ta' Mużew joħloq xewqa qawwija, iqajjem il-passjoni, iħeġġeġ il-kreattività u jisħer lilna.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Musee Atelier Audemars Piguet immerses visitors in the Swiss watch manufacturers past, present and future. It is situated in the historical location where the company was established: the small village of Le Brassus. In the exhibition, reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language.
Dimensions & Packaging: The exhibition area is 1,100 sqm.
Tags: Watch, Audemars, Piguets, craftmanship, luxury
Production Technology: Optically flowing transitions characterise the exhibition. Depending on the time of day and the season, the overall impression changes. Reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the rhythmically flowing route as a flowing continuum with a composed narration. Each chapter has its own design language and is introduced by an interlude, a mechanical sculpture or an artistically designed display item.
Design Challenge: Premium Swiss watchmaker Audemars Piguet stands for meticulous precision, use of the highest quality materials and the best craftmanship. These values were translated into the spacial design and the visitor experience. Creating these innovative concepts and bringing them to life is not only a magical process, but also requires a lot of preparation: from floorplans and renderings to models and planning of technical details.
Research: The scenography of the museum shows the milestones of the brands development and related technical innovations as well as the entire design process. This starts from the origins of watch making in the Vallee de Joux, passes over the escapements and the complications by putting emphasis on the Royal Oak series.
Inspiration: The visitors immerse the Swiss watch manufacturers past, present and future. In the exhibition, reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language. The history of the company serves as a starting point of the narration. Visitors travel through the building as they would through the spring of a timepiece.
Project Duration: The Musee Atelier Audemars Piguet is situated in the historical location where the company was established: the small village of Le Brassus, Switzerland. It was finished in June 2020.
Operation Flow: The scenography offers a diverse experience of watchmaking with crescendos, highpoints and contemplative moments. Various sculptures, automata and kinetic installations give rhythm to the exhibition, which is optically linked to the surrounding landscape.
In the heart of the spiral, visitors approach the Complications. They are demonstrated by mechanical installations and give visitors a feeling about the complexity of the watch mechanisms. Eight watches with Grande Complications are placed around the Universelle, the most complicated watch that Audemars Piguet has ever created.
Team Members: Wassim Melki
Sungha Kim
Image Credits: General Planning, Exhibition Design, Scenography, Graphic Design: ATELIER BRÜCKNER

Light Planning with: LDE Belzner Holmes

Media Planning with: medienprojekt p2

Architecture: BIG Bjarke Ingels Group

Photography: Giovanni Emilio Galanello

Illustrator: Benjamin Guschlbauer