Gorgeous Frontier Highway Identità tal-Marka by Zhuang Li is a highly esteemed winner of the very prestigious 2022 Premju A' Design Award tal-Ħadid in Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali Competition Category.
ĦadidGrafika· 2022
Gorgeous Frontier Highway Identità tal-Marka
by Zhuang Li
Client: China National Highway G331
Premju A' Design Award tal-Ħadid Winner in Grafika Category
Verified Award Winner
Verify Award Status for #139017The Design
About Gorgeous Frontier Highway Identità tal-Marka
Gorgeous Frontier Highway hija identità tal-marka maħluqa għat-Triq Nazzjonali taċ-Ċina G331. It-triq tgħaddi tul il-fruntiera tat-tramuntana taċ-Ċina u tifforma triq twila ta' difiża tal-fruntiera fil-provinċja ta' Heilongjiang. L-elementi tad-disinn huma miġbuda mill-ġeomorfoloġija, il-veġetazzjoni u t-triq innifisha. Nofs ċirku jirrappreżenta l-forma tal-art, werqa tirrappreżenta l-veġetazzjoni, u linja tirrappreżenta t-triq. Dawn l-elementi huma kkombinati biex jgħaqqdu l-kultura naturali ma' forom grafiċi moderni. L-identità tirrifletti l-erba' staġuni tar-rotta u l-kultura lokali vivaċi.
The Recognition
About the Premju A' Design Award tal-Ħadid
Gorgeous Frontier Highway Identità tal-Marka huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Gorgeous Frontier Highway Identità tal-Marka ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Gorgeous Frontier Highway Identità tal-Marka huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- China National Highway G331, runs along the China northern border, which is a thousand-mile frontier defense road in Heilongjiang province, China. Just as the slogan says, “Incredible Nature, Amazing Heritage” which means animismperceives all things as animated and alive, experience the extraordinary four seasons on this gorgeous highway. The designer used it as starting point, made originalityatop priorityinthis new brand image for G331.
- Inspiration
- The designerextractedthedesign elementsfrom geomorphology, vegetation and highway. These essential elements are assembled withdifferentfunctions, the semicircle represents geomorphology, the leaf represents vegetation, and the line represents highway. Thenatural culture andmodern elementsare gathered tointegratethe newest conceptsofG331. Designer found creative ways to present this energetic&fashionable highway, shows its distinctiveandlivelyculture.
- Team Members
- Creative Director: Lizhuang
Art direction: Zuo Weitao
Design Consultant: Liu Qiang
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