Lavazza Classy Plus Magna Tal-Kafè by Florian Seidl

Platinu Elettrodomestiku tad-Dar · 2022

Lavazza Classy Plus Magna Tal-Kafè

by Florian Seidl

Premju A' Design Award tal-Platinu 2022 in Elettrodomestiku tad-Dar
CLIENT: Lavazza
Estimated Number of Design Views: 2,367,052
Verification code 3AB19BDC7D · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Lavazza Classy Plus Magna Tal-Kafè

Classy Plus huwa espresso u birrerija tal-kafè kollha f'wieħed iddisinjat għas-suq tal-Amerika ta 'Fuq, li joffri l-esperjenza sħiħa tal-kultura tal-kafè Taljana minn espresso għal cappuccino jew latte. Barra minn hekk, il-magna għandha wkoll għażla tal-kafè tal-filtru u funzjoni ta 'shot doppju biex tilqa' għal preferenzi speċifiċi ta 'dan is-suq. Classy Plus huwa Ideali għal uffiċċji żgħar u kmamar tal-konferenzi. Id-disinn irqiq tiegħu qed jibni fuq il-lingwa tal-forma stabbilita ta' Lavazza f'dan is-segment. Hija kkaratterizzata minn qoxra ta 'barra kuntrastanti li tgħatti l-korp prinċipali u logos Lavazza intaljati fuq il-ġnub.

About the Premju A' Design Award tal-Platinu

Lavazza Classy Plus Magna Tal-Kafè huwa rebbieħ tal-Premju A' Design Award tal-Platinu, rikonoxximent prestiġjuż ħafna mogħti lil disinji tassew eċċezzjonali, eleganti u manjifiċi. Ir-rebbieħa tal-Platinu huma mirakli tal-ħolqien, xhieda tal-limiti tal-kreattività intellettwali, u juru l-professjonalità u l-ġenju bla paragun tad-disinjaturi tagħhom. Huwa mistenni li dawn id-disinji jkunu l-aktar xogħlijiet magħrufa li jiddefinixxu l-estetika ta' epoka, jikkontribwixxu għall-benessri tas-soċjetà u jwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Lavazza Classy Plus Magna Tal-Kafè juri livell ta' eċċellenza trasċendenti u jagħmel id-dinja post aħjar bil-karatteristiċi siewja tiegħu. Lavazza Classy Plus Magna Tal-Kafè huwa xogħol li rebaħ il-Premju A' Design Award tal-Platinu li jqajjem ix-xewqat, jispira, ifarraħ u joħloq ferħ kbir.

Press Kit

Unique Properties: Classy Plus has been designed especially for offices and the North American market, offering the complete experience of classic Italian coffee culture - from espresso to cappuccino or latte. In addition, the machine also has a special filter coffee selection and an innovative double shot function to cater for specific needs and preferences of this market and its users.
Dimensions & Packaging: Dimensions: 164mm / 376mm / 332mm, Weight: 5,9kg,
Power: 1250W, Voltage: 120, Frequency: 60 Hz.
Removable parts are dishwasher safe. It comes nicely boxed along with a Quick Start Guide and a more detailed instruction booklet.
Tags: Lavazza, Coffee, Espresso, Cappuccino, Latte, milk frother, touch interface
Production Technology: main shell: plastic (ABS), finishing textured/glossy
water tank: plastic
drip grid, lever: metal
feet: silicone rubber
Design Challenge: The project was developed in a short time frame on an existing platform. It was important to stay true to the established form language of this business channel and consider specific user needs of this specific target market.
Research: Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration: Classy Plus is ideal for small offices and conference rooms. Its slim, sleek design is inspired by professional Italian coffee equipment and is building on Lavazza's established form language in this segment. Slightly more serious and professional but still recognizably Italian in surfacing, details, and finish. It is characterised by a contrasting exterior shell that envelops the main body and shows embossed Lavazza logos on the sides. The simple user interface is placed prominently in a circular element at the front and main touchpoints are emphasised by metal accents.
Project Duration: The project was designed in Turin, Italy.
Operation Flow: Classy Plus is an all-in-one espresso and coffee brewer. Simply lift the lever, insert a capsule, place a cup on the grid and make espresso. Or use the dedicated glass mug to easily froth your favourite milk-based beverage. The machine is easy to use, and the touch interface offers six selections: Espresso, Lungo, Coffee, Macchiato, Cappuccino and Latte. It also has a double-shot function. The height of the drip tray can be adjusted effortlessly. The water tank in the back is big and transparent, so you will always know when it is time to refill. Classy Plus is also easy to clean.
Patents: Design patent/registered design, Patented Milk frothing System
Image Credits: Lavazza