DA26 Arch Borża by Dash is a highly esteemed winner of the very prestigious 2022 Premju A' Design Award tal-Bronż in Disinn ta' Aċċessorji tal-Moda u Vjaġġar Competition Category.

BronżAċċessorju· 2022

DA26 Arch Borża

by Dash

Client: Dash

Premju A' Design Award tal-Bronż Winner in Aċċessorju Category

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Colors

The Design

About DA26 Arch Borża

DA26 Arch hija borża kompatta unisex iddisinjata kemm għal ambjenti kaswal kif ukoll formali. Il-borża għandha ċineg li jistgħu jinbidlu u tista' tinġarr bl-idejn, fuq l-ispalla jew mal-ġisem. Teknika ta' kostruzzjoni speċjali taħbi l-biċċa l-kbira tal-ħjata, li tagħti superfiċji nodfa filwaqt li żżomm is-saħħa u d-durabbiltà ta' ħjata viżibbli. Il-forma hija ispirata minn karatteristiċi arkitettoniċi. Il-borża hija magħmula minn ġilda u drapp twill immaxxjat minn artiġġani esperti. Id-daqs huwa 23.5 x 15.2 x 7 ċentimetri u l-piż huwa 395 gramma.

The Recognition

About the Premju A' Design Award tal-Bronż

DA26 Arch Borża huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li DA26 Arch Borża ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. DA26 Arch Borża jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A versatile, compact unisex bag with changeable straps for both casual and formal settings. Can be handheld, wear on the shoulder or across the body, the bag is designed as a universal gender item; can be worn by both men and women. The bag incorporate special technique that hides majority of stitchings for cleaner look, while still retaining the excellent strength and durability of typical stitchings.
Dimensions & Packaging: Dimensions: 23.5 x 15.2 x 7 cm
Weight: 395g
Materials: Leather & Combed Twill Fabric
Tags: DA26, Arch Bag, Bag, Leather, dash
Production Technology: DA26 Arch uses traditional leather craft combined with innovative detail design to hide majority of stitchings on the bag. The result is crisp, clean minimal surfaces while providing excellent strength and durability on par with visible stitchings. Its unique curves and crisp edge finishing also relies heavily on the expertise of skilled artisans to achieve a refined and consistent result.
Design Challenge: The primary challenges for DA26 Arch, lies in creating a universal gender design that evolves with the changing lifestyle requirement throughout the day. The key also lies in finding an ideal form factor that can offer both mobility and capacity that will make the bag practical in real life use.
Research: The research designing the DA26 Arch is centered on studying the lifestyle of specific target users. By observing 8 hand-picked users throughout their day (mixed gender, age between 18-34, living in the city and minimalist style) the designer was able to obtain an understanding of the user's lifestyle, carrying requirement, as well as style requirement as their lifestyle preference that evolves throughout the day; from commute to work and, subsequently, afterwork recreation.

A series of prototypes of Both the bag and accompanying accessories were then built and road-tested to help designer fine-tune the design, ensuring that the product is practical to use in the real world.
Inspiration: DA26 Arch bag aims to blur the line between "his" and "hers". Inspired by architectural features, the neutral form is woven seamlessly with functionality. The Arch bag is intended to be a versatile, unisex bag that adapts with user's lifestyle throughout the day; from formal workplace to smart casual look for an evening out. One bag that serves multiple looks.
Project Duration: The project began in late Mar 2021 and was subsequently completed for production in October 2021, available for retail at brick mortar stores in Bangkok and internationally online via dash. website.
Operation Flow: The bag can be opened with just one finger by simply sliding your finger between the bag and the flap to open. The bag will close itself once you let go of the enclosure. The strap can also be easily installed with dash. custom springbok system.
Patents: Trademark (2022) dash & dot co., ltd.
Team Members: Designer: Ms. Nuttida Kedjarun
Designer: Mr. Nont Pongpairoj
Image Credits: Image #1 Copyright (2022) dash & dot co., ltd.
Image #2 Copyright (2022) dash & dot co., ltd.
Image #3 Copyright (2022) dash & dot co., ltd.
Image #4 Copyright (2022) dash & dot co., ltd.
Image #5 Copyright (2022) dash & dot co., ltd.