Khedr El Attar Identità tal-Marka by Nour Shourbagy is a highly esteemed winner of the very prestigious 2022 Premju A' Design Award tal-Ħadid in Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali Competition Category.
ĦadidGrafika· 2022
Khedr El Attar Identità tal-Marka
Client: Khedr el Attar
Premju A' Design Award tal-Ħadid Winner in Grafika Category
Verified Award Winner
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About Khedr El Attar Identità tal-Marka
Khedr El Attar hija identità tal-marka maħluqa għal negozjant ta' prodotti organiċi u mhux ipproċessati stabbilit fil-Kajr fl-1945. Il-proġett jgħaqqad strateġija tal-marka ma' sistema viżiva li tirrifletti l-pożizzjonament ġdid tal-marka. L-identità żżomm l-istatus ta' Khedr El Attar bħala sors ta' prodotti organiċi u mhux ipproċessati. Is-sistema viżiva torganizza n-negozju fi tliet sottokategoriji ewlenin: mediċina organika, prodotti tal-ġmiel mhux ipproċessati u prodotti kulinarji. Id-disinn tal-imballaġġ u l-linji gwida tal-marka jikkompletaw is-sistema, billi jgħaqqdu l-etos antik tan-negozju ma' preżentazzjoni moderna.
The Recognition
About the Premju A' Design Award tal-Ħadid
Khedr El Attar Identità tal-Marka huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Khedr El Attar Identità tal-Marka ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Khedr El Attar Identità tal-Marka huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Working with the team at Khedr to develop the brand strategy along with a visual system that reflects the brand's new positioning. This made us start with a vision to retain Khedr's status of being the go-to brand for everything that is organic and raw. The visual identity helped in making the business mature into three main subcategories; organic medicine, raw beauty and culinary.
- Tags
- Rebranding, Arabic Design, Visual Identity, Packaging Design, Brand Guidelines
- Inspiration
- Khedr El Attar established his trade within the old city walls of Cairo back in 1945. He quickly weaved his presence within the fabric of Egyptian culture that Naguib Mahfouz mentioned him in his trilogy, and his fame exploded within the lands that Ahmed Adaweya sang his name. Khedr El Attar is expanding his modern preposition keeping the old ethos, premium raw products with great value.
- Project Duration
- The project started in March 2020 in Cairo and finished in 2021
- Team Members
- Omnia Magdy Photographer
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