Forte Forte Roma Disinn Intern tal-Bejgħ bl-Imnut by Robert Vattilana

Forte Forte Roma Disinn Intern tal-Bejgħ bl-Imnut by Robert Vattilana is a highly esteemed winner of the very prestigious 2022 Premju A' Design Award tal-Ħadid in Disinn ta' Spazji Interjuri u Wirjiet Competition Category.

ĦadidInterjur· 2022

Forte Forte Roma Disinn Intern tal-Bejgħ bl-Imnut

by Robert Vattilana

Client: Forte Forte

Premju A' Design Award tal-Ħadid Winner in Interjur Category

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Colors

The Design

About Forte Forte Roma Disinn Intern tal-Bejgħ bl-Imnut

Forte Forte Roma huwa disinn intern tal-bejgħ bl-imnut għal butik tal-moda f'Ruma. L-ispazju jkopri total ta' 71 metru kwadru, b'żona tal-bejgħ ta' 53 metru kwadru. Onyx aħdar mill-Afganistan, maqtugħ f'blokki simetriċi kbar u mgħoddi b'finitura mat, jgħatti l-artijiet u l-ħitan. Kaskata ta' dawl timmarka l-perimetru. Pannelli tal-brażż illustrat, mitwija u ankraw permezz ta' ħjata tal-brażż, jiffurmaw il-ħajt ta' wara. Soqfa bojod iġorru faxex inklinati u portelli luminużi. Il-kmamar tal-libsa għandhom bibien tal-brażż u interjuri f'bellus capitonné bil-lewn sage.

The Recognition

About the Premju A' Design Award tal-Ħadid

Forte Forte Roma Disinn Intern tal-Bejgħ bl-Imnut huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Forte Forte Roma Disinn Intern tal-Bejgħ bl-Imnut ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Forte Forte Roma Disinn Intern tal-Bejgħ bl-Imnut huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The eternal city in which the stratigraphy of eras and styles can be read at every corner, in every stone, induces a reflection on matter. The focus is on contrast, because in rome contrast has always been harmony.
In the city of travertine, we renounces one of the essential materials of its own grammar of elements in order to place amazement before redundancy. The boutique looks like a vibrant monolith of green onyx, a precious material with a unique design that contains thousand–year history.
Dimensions & Packaging: Total net area m2 71; Sales area m2 53
Tags: Forte Forte Roma, Retail Design, Green Onyx treated in large symmetrical blocks, Brass, Boudoir–like changing rooms in sage–colored capitonné velvet, Eternal City, Artisanal, Historic Building
Production Technology: The sense of the entire project is permeated by the respect for the location, the design of every single detail and the attention of the forms and materials. The execution was made thanks to skilled craftsmen who were able to assemble and model unique pieces, creating an immersive atmosphere in which to enjoy the pleasure of the space and experience of design.
Design Challenge: The challenging moment is about the concept itself which take in consideration a complete custom made and artisanal project located in a historic building under the protection of the city superintendence of fine arts.
Working with the green onyx treated in large symmetrical blocks means to design the whole space counting every single millimeters. A great artisanal team made this project possible.
During this period of global pandemic and lock–down safety was maintained at first while time and budget remained under control.
Research: From the creative dialogue between Robert Vattilana and Giada Forte a language is born which, following a rhythm and a metric that is different each time and locations, becomes a lingo. The opening of the new Roman boutique, at number 4c in via Borgognona, in the heart of what was once the Campo Marzio, in a street full of character marks a new chapter and affirms a new idiom, made of extreme synthesis, of a desire for intime permanence. A sense of gentle power, of timeless lightness pervades the whole.
Inspiration: The spatial narrative is an ongoing path in which powerful and present materials and pure forms – now airy and impalpable, now solid – are molded on the unique characteristics of the place. Meaning by locus, not so much, or not only, the immediate surroundings, as the genius loci itself, and with it the city.
Project Duration: The project started in december 2019 in Rome and finished in october 2020
Operation Flow: The green onyx, which thanks to the particular mineral structure dematerializes in contact with the light in a nuanced transparency.
It is a stone that comes from Afghanistan, an area of extinct volcanoes, and whose history is at least as long as that of the city. Treated in large symmetrical blocks and worked to obtain a matte surface, green onyx creates a total immersion in the shop: it drowns the entire space, from floors to walls.
The entire perimeter of the scenic box is illuminated and marked by a cascade of light, while panels of polished brass folded in on themselves and anchored by brass stitching make up the back wall. In contrast, the ceilings are white in the initial part of the shop,
with inclined and dynamic bands, while in the second they open in a geometric composition of luminous portholes. In such an affirmative space, the dressing rooms closed by brass hinged doors opened by portholes are a mysterious presence, which reveals feminine, boudoir–like interiors in sage–colored capitonné velvet.
Team Members: Lead Designers, Creative Ditectors: Robert Vattilana and Giada Forte
Image Credits: All photos credit: Danilo Scarpati Photographer