Villa Sorra Branding by Amr Ibrahim Mousa

Villa Sorra Branding by Amr Ibrahim Mousa is a highly esteemed winner of the very prestigious 2022 Premju A' Design Award tal-Fidda in Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali Competition Category.

FiddaGrafika· 2022

Villa Sorra Branding

by Amr Ibrahim Mousa

Client: Amr Ibrahim Mousa

Premju A' Design Award tal-Fidda Winner in Grafika Category

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Colors

The Design

About Villa Sorra Branding

Villa Sorra tinsab fil-qalba tal-kampanja ta 'Emilia. Hija mdawra minn traċċi ta 'ċpar feriti triqthom permezz tad-dawl ta' filgħodu u l-checherboard maħluqa mill-bdiewa # 039; xogħol iebes. Huwa post pjaċevoli u kważi msaħħra. Hija ġawhra li tirrakkonta storja magħmula minn leġġendi partikolari, annimali protetti, u għeneb li jsiru l-eċċellenzi tal-Made in Italy rinomati mad-dinja kollha: it-Tortellini, il-Ħall Balsamiku, u l-ġobon Parmigiano Reggiano.

The Recognition

About the Premju A' Design Award tal-Fidda

Villa Sorra Branding huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Villa Sorra Branding ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Villa Sorra Branding huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Branding for Villa Sorra which is situated in the heart of the countryside of Emilia. It is surrounded by trails of fog wounding their way through the morning light and the checkerboard created by peasants’ hard work. It is a pleasant and almost enchanted place. It is a gem that tells a story made by peculiar legends, protected animals, and grapes that become world-renowned Made in Italy's excellences: the Tortellini, the Balsamic Vinegar, and the Parmigiano Reggiano cheese.
Dimensions & Packaging: Business Cards: 55 x 85 mm,
A4 Envelope and Letterhead,
Wine Bottle: 1.5L,
A1 Street Posters
Tags: Branding identity, design, logo, Food academy branding, Emilia, Italian food, food
Production Technology: Hand Sketches,
Adobe Photoshop,
Adobe Illustrator,
Adobe Indesign,
Autodesk 3Ds Max,
Corona Renderer
Design Challenge: The longest part was finding the perfect illustration to represent each department in the Villa.
Research: After studying the history of the Villa, we knew that the garden of the villa is a remarkable example of a historical park. It will be a real open-air monument. Moreover, it is a significant testament to the Italian culture and artistic heritage.

Also the Architecture, Villa Sorra is a great example of the Emilian baroque style. The design is perhaps by Giuseppe Antonio Torri and his pupil Francesco Maria Angelini.
Inspiration: The logo refers to the historical, architectural, and landscape characteristics of the Villa.

The logo creation is a mirror. It is a symbol that shows the values of the area of Emilia and Italy to the world. It is the business card that will be imprinted in people’s memory. It will create a sense of awareness and belonging.
Project Duration: The project started in April 2020 in Egypt and finished in June 2020 in Egypt.
Operation Flow: It is a branding identity for a historical Villa in Italy to preserve and innovate. It will promote cultural, didactic and tourist activities working hand in hand with numerous local associations, the University of Modena and Reggio Emilia and the high school Istituto di Istruzione Superiore per l’agricoltura e l’ambiente “Lazzaro Spallanzani”.
Team Members: Amr Ibrahim Mousa
Image Credits: Amr Ibrahim Mousa / MOUSA studio