Biblioteche di Roma Identità tad-Ditta minn Ragu Communication

Id-disinn Biblioteche di Roma Identità tad-Ditta minn Ragu Communication huwa rebbieħ stmat ħafna tal-prestiġjuż 2022 Premju A' Design Award tad-Deheb fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.

DehebGrafika· 2022

Biblioteche di Roma Identità tad-Ditta

minn Ragu Communication

Klijent: Sistema Biblioteche di Roma

Rebbieħ tal-Premju A' Design Award tad-Deheb fil-Kategorija ta' Grafika

95,370

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #140666

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Biblioteche di Roma Identità tad-Ditta

Biblioteche di Roma hija identità tad-ditta maħluqa għan-netwerk tal-libreriji pubbliċi tal-belt ta' Ruma. L-identità timmarka l-ħamsa u għoxrin anniversarju tas-sistema tal-libreriji u hija maħsuba biex tesprimi innovazzjoni u aċċessibbiltà. Il-logo storiku kien juri ktieb magħluq mistrieħ fuq il-ġenb tiegħu. Is-simbolu l-ġdid juri ktieb miftuħ li jista' jinqara wkoll bħala l-ewwel ittra tal-isem. Is-sinjal grafiku huwa nadif u essenzjali. L-identità hija applikata fuq is-sistema tal-kartolerija, il-punti ta' kuntatt diġitali, ir-reklamar, il-midja ta' barra u s-sinjaletika.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tad-Deheb

Biblioteche di Roma Identità tad-Ditta huwa rebbieħ tal-Premju A' Design Award tad-Deheb, rikonoxximent prestiġjuż ħafna mogħti lil disinji tal-ewwel klassi, mill-isbaħ u eċċellenti. Ir-rebbieħa tad-Deheb huma ħolqien innovattiv ħafna, b'viżjoni u li jleqqu b'mod li jgħammex, li jirriflettu t-talent, l-għerf u l-ħila tad-disinjaturi tagħhom. Huwa mistenni li Biblioteche di Roma Identità tad-Ditta ikun invenzjoni mfaħħra ħafna, li tistabbilixxi x-xejriet u monumentali li tagħti valur bla preċedent. Dan id-disinn rebbieħ tad-Deheb huwa proġett spettakolari u rispettat li jwessa' l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Biblioteche di Roma Identità tad-Ditta joħloq xewqa qawwija, iqajjem il-passjoni, iħeġġeġ il-kreattività u jisħer lilna.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: To convey the idea of an agile structure such as Istituzione Sistema Biblioteche di Roma (Rome’s public libraries), which on its 25th anniversary needed to reflect its essence with greater force, we created a new identity to express innovation and accessibility. The identity of Biblioteche, in all its applications, is linked to the presence of the institutional brand Roma Culture of the Department for Cultural Growth of the Municipality of Rome which is a stakeholder in Biblioteche system.
Dimensjonijiet u Ippakkjar: The coordinated image was applied to all physical and digital touchpoints of the Biblioteche di Roma system:
-Stationery system
-Digital touchpoints
-Adv
-OOH
-Signage
Tikketti: ragu communication, brand identity, rebranding, institutional communication, concept, graphic, logo, corporate identity, brandbook, anniversary campaign
Teknoloġija tal-Produzzjoni: The idea was to reproduce the symbol of an open book that could be read at the same time as the first letter of the brand. A clean, essential graphic sign, perfect for dialogue with local but also international institutions.
Sfida tad-Disinn: On reaching the milestone of its twenty-fifth anniversary, the Istituzione Sistema Biblioteche di Roma, felt the need to reflect its contemporary and accessible essence more effectively. A challenge of innovation and simplification accepted by Ragù Communication. The Rome-based studio has in fact conceived and designed a new brand identity with the power to fully convey the idea of an agile and modern institutional structure.
Ispirazzjoni: In this new identity we find the book, already familiar from the historic logo - represented by the illustration of a closed book resting on its side - but with an important change: it is an open book, a powerful symbol of accessibility, because it is open and accessible to the entire Biblioteche network
Tul tal-Proġett: The project began in Rome in January 2021 and was delivered to the client in April 2021
Fluss tal-Operazzjoni: With the creation of a new identity with a more accessible, modern and inclusive design, a brand such as that of the public libraries of Rome has maximum impact, proving to be a powerful tool for the recognisability of the image of this service organised in a widespread network of branches throughout the Municipality of Rome. Users can therefore easily associate the visual identity with the service provided, recognise it and use it as a result.
Privattivi: Istituzione Sistema Biblioteche Centri Culturali of the Municipality of Rome
Membri tat-Tim: Creative Head: Martina Venettoni
Creative director & Art: Stefano Coccia
Head of Copy: Sara Dal Zotto
Senior art director: Alessandro Marchese Ragona
Senior art director: Andrea Venanzi
General manager: Giovanna Montani
Account supervisor: Cinzia Cecconi
Krediti tal-Immaġni: Ragu Communication