Whitelier Hanam Forn by Seuk Hoon Kim is a highly esteemed winner of the very prestigious 2023 Premju A' Design Award tal-Ħadid in Disinn ta' Spazji Interjuri u Wirjiet Competition Category.

ĦadidInterjur· 2023

Whitelier Hanam Forn

by Seuk Hoon Kim

Client: Studio Eccentric Co., Ltd.

Premju A' Design Award tal-Ħadid Winner in Interjur Category

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Colors

The Design

About Whitelier Hanam Forn

Il-forn tal-boutique high-end tal-Korea t'Isfel, Whitelier, fetaħ il-ħames ħanut ewlieni tiegħu fid-Distrett ta 'Misa ta' Gyeonggido, il-Korea t'Isfel. Il-qosor ta’ dan il-proġett kien li jiġi ddisinjat forn b’sala għall-wiri tal-bejgħ u kċina tal-ħami mgħammra b’mod sħiħ biex tipproduċi ħobż abjad. Id-disinn ġenerali kien meħtieġ biex tissodisfa l-identità tad-ditta tal-marka, Whitelier, li kienet il-kelma komposta ta ' "White" u "Atelier"; jiġifieri workshop abjad ta 'ħobż premium ħami. Faċċata tal-kurvatura sofistikata u xkafef tal-wiri tal-ħobż artikolati ġew iddisinjati biex jenfasizzaw l-idea.

The Recognition

About the Premju A' Design Award tal-Ħadid

Whitelier Hanam Forn huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Whitelier Hanam Forn ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Whitelier Hanam Forn huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: South Korea's high-end boutique bakery, Whitelier, opened its fifth flagship store in Misa District of Gyeonggido, South Korea. The brief of this project was to design a bakery with a hall for sales display and a fully equipped baking kitchen to produce white bread. Overall design was needed to fulfill the brand identity of the brand, Whitelier, which was the compound word of 'White' and 'Atelier'; meaning white workshop of baking premium breads.
Dimensions & Packaging: Width 11,180mm x Depth 6,070mm x Height 4,900mm
Tags: white, bakery, display, modern, minimal, bread, articulated
Production Technology: The white facade of the space along the whole width of the property represents the white workshop, catching people's curiosity. Also the curvature of the white facade resembles the softness of the white bread. This was first pre-fabricated with metal works and powder coated in paint at the factory and assembled on site. Wood structure works for bread display were done directly on site as well, carefully built to show the articulation of the structure.
Design Challenge: Within the area of 54 square-meters, it has been critical to use the limited space efficiently as the hall and the bakery kitchen are in need for enough space both to produce and display for customers.
Research: For the curvature facade of Whitelier Hanam, 3D computational programs were used to model in a very sophisticated and articulated formation to fulfill the necessary shape. The wood structure display shelves were carefully modeled in 3D computation to emphasize the necessary size of the white bread.
Inspiration: As Whitelier only focused on making premium white bread and jams, it was important to express the artisanship of this bakery on the exterior as well as the interior of the space. The design team aimed to show this store as a white workshop of white bread and further developed on the design.
Project Duration: The project started in July 2021 in Gyeonggido, South Korea and finished in September 2021 in Gyeonggido, South Korea
Operation Flow: Inside the bakery, three-meter wall separates the hall and the kitchen of the bakery. As the exposed ceiling of the space is much higher than the wall, the wall does not give any impression of feeling constrained within the space. As the beige-colored tile counter wraps around from facade to inside, it warmly welcomes the customers to the display of the white bread and jams. As the main focal point of the hall, articulated wood structure display shelves are elevated on the separated wall, which emphasizes and exhibits the form and the beauty of the whole bread.
Team Members: Seuk Hoon Kim
Image Credits: All images : Photographer Studio Eccentric, 2021