Sertao Mejda tal-Ġenb by Gabriela Campos

Sertao Mejda tal-Ġenb by Gabriela Campos is a highly esteemed winner of the very prestigious 2023 Premju A' Design Award tal-Bronż in Disinn tal-Għamara Competition Category.

BronżGħamara· 2023

Sertao Mejda tal-Ġenb

by Gabriela Campos

Client: Mais Alma Arquitetura and Design

Premju A' Design Award tal-Bronż Winner in Għamara Category

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Colors

The Design

About Sertao Mejda tal-Ġenb

Sertao hija mejda tal-ġenb ispirata mill-pittura Abaporu, maħluqa fl-1928 minn Tarsila do Amaral, simbolu tal-modernità fil-Brażil. Il-forma mdawra ssegwi linji fluwidi u organiċi li jinterpretaw mill-ġdid il-moviment u l-ispirtu ġokuż tal-pittura. Toni ħelwin u vivaċi jikkompletaw il-kompożizzjoni. Il-mejda għandha struttura tal-MDF b'żebgħa illakkata u finitura tal-ballut Amerikan. Tkejjel 45 ċm fil-wisa', 30 ċm fil-fond u 50 ċm fl-għoli. Kull biċċa hija magħmula bl-idejn minn artiġjani lokali f'Cruzilia, Minas Gerais, il-Brażil.

The Recognition

About the Premju A' Design Award tal-Bronż

Sertao Mejda tal-Ġenb huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Sertao Mejda tal-Ġenb ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Sertao Mejda tal-Ġenb jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a piece with a challenging design with a strong symbolism supporting it. With a narrative behind its organic forms, alludes to several elements contained in the work of Tarsila. Regarding the colors in the composition, the choice was to bring the soft and at the same time vivid tones of the work. As for the shape, the intention was to recreate the movement with fluid and organic lines, a challenge to the eye of the sense of balance, proportion and with a playful soul. A graceful balance between form and function.
Dimensions & Packaging: Dimensions Width 45 cm 17,7 in / Depth 30 cm 11,80 in / Height 50 cm 19,70 in
Tags: table, side table, modernism, Brazilian furniture, Brazilian Design
Production Technology: Fully handcrafted in the city of Cruzilia, Minas Gerais, this sidetable is produced by local artisans. The piece has an mdf structure with lacquer paint and American oak finish.
Design Challenge: The challenge was in the study of shapes and specially the stability of the table, so that I could achieve a viable piece, economically and in terms of execution and, at the same time, that brought the lightness and organic shapes I was looking for.
Research: Being influenced by the modernist atmosphere around the world of Tarsila, the goal was to create a design that has this soul. The production was a process of evolving from sketches, technical drawings, and the real scale modeling. The execution was carried out in full-scale prototype.
Inspiration: The rounded shaped side table is a hommage of the work Abaporu (1928), by Tarsila do Amaral, a great symbol of modernism in Brazil. The artist spent a lot of time studying in France, going through ateliers like Fernand Leger's, and returns to Brazil bringing this background to create her unmistakable signature. Abaporu, with its vivid colors and rounded shapes, is speculated to be the most valued Brazilian work in the world. The inspiration came from trying to develop a work of reinterpreting Abaporu and reproducing it in my world of design, keeping its essence and its message.
Project Duration: The project started in March 2022 and finished in May 2022, in Rio de Janeiro.
Operation Flow: Having a refined design, the piece brings a graceful balance between form and function. It is a unique side table that catches the eye of the public, being both an organic and clean, yet a statement piece.
Image Credits: Photographer: MCA Estúdio