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Smart Display Rota by Citic Dicastal Co.,Ltd

Smart Display Rota by Citic Dicastal Co.,Ltd is a highly esteemed winner of the very prestigious 2023 Premju A' Design Award tal-Fidda in Disinn ta' Partijiet tal-Vettura, Aċċessorji tal-Karozza u Prodotti tal-Kura Competition Category.


FiddaAċċessorju tal-Vettura· 2023

Smart Display Rota

by Citic Dicastal Co.,Ltd

Client: CITIC Dicastal CO.,LTD

Premju A' Design Award tal-Fidda Winner in Aċċessorju tal-Vettura Category

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The Design

About Smart Display Rota

Smart Display hija rota tal-karozza b'sistema ta' wiri integrata. Ir-rota turi immaġini tridimensjonali li jistgħu jidhru mingħajr skrin u mingħajr nuċċalijiet. Unitajiet LED huma inkorporati fir-rota u jsegwu l-forma tagħha. Algoritmu adattiv għall-veloċità jħoss ir-rotazzjoni tar-rota. Taħt l-20 km/h jintwera effett ta' dawl fluwidu, u f'20 km/h u aktar jintwerew immaġini tridimensjonali. Il-wiċċ huwa lest b'żebgħa sewda tal-pjanu u kisja tleqq. Il-wiri jista' jġorr reklamar, twissijiet ta' periklu, informazzjoni dwar il-kundizzjoni tal-vettura u immaġini personali.

The Recognition

About the Premju A' Design Award tal-Fidda

Smart Display Rota huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Smart Display Rota ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Smart Display Rota huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This is a smart display system taking wheel as carrier with no-screen display of naked-eye 3D images. It can be used in advertising data delivery, danger warning, intelligent vehicle condition monitoring and other scenarios. It can also set any images according to driver’s mood to human-vehicle interactions, and meet consumers’ need of personalized and smart wheel products.
Dimensions & Packaging
680 * 300 * 680mm
Tags
smart wheel display system, User-friendly Design, Multi-screen Interactive Manag
Production Technology
Its surface adopts the painting method of piano black paint + finishing bright surface,highlighting tough lines of the shape, which is sporty. The LED plug-in unit and the wheels are perfectly integrated: the plug-in has a clear line of shape, reflecting the curviness; the shape of wheels a rigid and flexible combination with strong integrity. In addition, the images displayed on the wheels can change with the vehicle speed, which can meeting consumers' individual needs.
Inspiration
The wheel is an important part of the car, is not only an appearance decoration, but also a safety part.The design of the wheel directly affects the appearance and performance of the vehicle, to match the style of the vehicle, but also to meet the needs of personalized, so the appearance of the wheel has been given more expectations and requirements. In recent years, in the face of the new four modernizations, giving more value to the wheel has become an important topic.
Operation Flow
The speed self-adaptive matching algorithm is adopted, which can accurately sense the acceleration and angular velocity of the wheel when rotating. Based on this, the dynamic control of LED image display can be completed-when it's below 20km/ h, displaying the flowing water light, and displaying 3D images when it's at 20km/h and above, realizing the deep integration of wheel hub design and advanced electronic information technologies.
Patents
Patent ZL 201921210163.7.CITIC Dicastal CO.,LTD.2019.
Patent ZL 201922137163.5.CITIC Dicastal CO.,LTD.2019.
Patent ZL 201922138304.5.CITIC Dicastal CO.,LTD.2019.
Patent ZL 202030016480.7.CITIC Dicastal CO.,LTD 2020.
Team Members
Zuo Xu, Hanqi Wu, Guoyuan Xiong, Zhihua Zhu, Shiwen Xu, Minglei Li and Yao Dai

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