In Chali Wirja Immersiva Interattiva by Leung MukChi is a highly esteemed winner of the very prestigious 2023 Premju A' Design Award tal-Ħadid in Disinn ta' Avvenimenti u Okkażjonijiet Competition Category.
ĦadidAvveniment· 2023
In Chali Wirja Immersiva Interattiva
by Leung MukChi
Client: Shenzhen Endess3 Culture Communication Co., Ltd
Premju A' Design Award tal-Ħadid Winner in Avveniment Category
Verified Award Winner
Verify Award Status for #142353The Design
About In Chali Wirja Immersiva Interattiva
Fi Chali hija wirja immersiva interattiva maħluqa għall-marka tax-xorb tat-té Chali. Il-wirja tieħu t-té bħala t-tema tagħha u tippreżenta muntanji, xmajjar, pjanti u weraq tat-té Ċiniżi permezz ta' projezzjoni diġitali u installazzjonijiet sensittivi għat-tmiss. Il-viżitaturi jimxu mill-ispazju u jesperjenzaw il-pajsaġġ b'mod immersiv. Sistema ta' fwieħa tirrilaxxa r-riħa tat-té, sabiex il-wirja tinħass permezz tad-dawl, il-ħoss u x-xamm. Id-disinn jgħaqqad il-kultura tat-té, l-arti viżiva u l-kunċett tal-marka f'vjaġġ kontinwu wieħed.
The Recognition
About the Premju A' Design Award tal-Ħadid
In Chali Wirja Immersiva Interattiva huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li In Chali Wirja Immersiva Interattiva ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. In Chali Wirja Immersiva Interattiva huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This work is an immersive interactive visual exhibition for the tea drink brand called Chali. This exhibition takes tea as theme, presents China's mountains, rivers, plants and tea leaves in a dynamic and interactive way, deeply embodying the tea culture spirit. When audience enters the exhibition space, they can experience the landscape of China in an immersive way, and the space also emits the tea fragrance through the fragrance system, fully expresses the East beauty through visual, auditory and olfactory senses. This work perfectly integrates tea culture, visual art and brand concept .
- Tags
- Digital media art, Projection mapping, Motion design, Somatosensory interaction.
- Research
- The water of origin In artistic conception scene, In the Chinese character " tea", "human" stroke is between the stroke " grass" and " wood", meaning human in the nature, It is also the meaning of Chinese tea culture.
- Inspiration
- With the core concept is "The rivers and mountains are embedded in the tea", the digital immersive projection and touch-sensitive, audio-visual interactive installations create a field goes beyond the space and time, inviting the viewer to step on a boundaryless journey of shape, hearing, visual, smell and touch.
- Project Duration
- May 20, 2021 at K11 in Guangzhou, Guangdong, China
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