Fidda Grafika · 2023
Mohanii Identità tad-Ditta
by Wei Sun
- Premju A' Design Award tal-Fidda 2023 in Grafika
- CLIENT: DOTONE Brand Design
- Estimated Number of Design Views: 42,222
- Verification code C49451B8D6 · Verify this award
Colors
About Mohanii Identità tad-Ditta
Mohanii hija identità tad-ditta maħluqa għal marka tal-moda mnissla fil-kultura orjentali. Il-logo huwa bbażat fuq ittri Latini, li jagħtu lid-ditta ton sempliċi u internazzjonali. L-ittra M hija s-simbolu ċentrali u tirreferi għal-linka, u b'hekk torbot il-marka mal-kaligrafija Ċiniża. Forom serif u linji tal-kontorn huma kkombinati u interpretati mill-ġdid. L-ittri M u H huma enfasizzati, filwaqt li l-ittri l-oħra huma mnaqqsa, sabiex jinħolqu saffi viżwali. Is-simbolu jista' jiġi ripetut, imfarrak u rikompost, u jista' jiġi applikat fuq kwalunkwe mezz.
About the Premju A' Design Award tal-Fidda
Mohanii Identità tad-Ditta huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Mohanii Identità tad-Ditta ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Mohanii Identità tad-Ditta huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.
Press Kit
- Unique Properties
- The Mohanii logo is dominated by English, reflecting the international simplicity and tonality; it is simplified and linked through the image of Chinese calligraphy, and the M is innovatively used as the core identification symbol and integrated into the oriental humanistic spirit.
MOHANII combines and reinterprets serifs and isolines. Symbols strengthen M and H, and weaken other characters to form visual layers, so that they form a unified image energy field. - Dimensions & Packaging
- The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual production.
- Tags
- Brand Design, Logo Design, Brand Identity, Fashion Branding, Geometric Art
- Production Technology
- M corresponds to ink, which is the core identification element of the brand and the spiritual carrier of the brand. The design uses the humanistic core as the strength to superimpose the brand height, has a unique texture and extended vitality, and implants cultural genes into the brand identity. It can be repeated, broken up, composed and integrated into abstract oriental elements, and can be applied to any medium.
- Design Challenge
- There are two challenges to face. One is how to creatively excavate a unique brand visual language in an international style, penetrate and implant the brand cultural genes, and establish a differentiated, exclusive and recognizable industry identity for the brand. The second is how to build a bridge of communication between brands and users, and convey the cultural connotation behind fashion products, so as to give the realization of brand value as a fulcrum.
- Research
- Mohanii is a fashion pioneer brand positioning the core of the oriental spirit. Based on the vision of "high-end experimentation", Mohanii is committed to building a brand in multiple dimensions such as culture, art, business, and fashion trends. With the brand tenet of "continuously providing consumers with fresh experiences through visual innovation", it actively explores the possibilities between aesthetics and commerce. Therefore, it is necessary to establish a new fashion brand identity that is unique and has avant-garde artistry.
- Inspiration
- Drawing inspiration from Chinese ink and wash, we designed a brand symbol with vitality and "sportiness" for the brand, which can be broken up, reconstructed and integrated with abstract oriental elements. The design is based on plane composition, postmodern abstraction as the form of expression, based on fashionable geometric shapes, integrates oriental culture to interpret black and white classics, and finally forms a visual image with avant-garde artistry and commercial recognition.
- Project Duration
- The project started in Shenzhen in December 2020 and completed in Shenzhen in July 2021.
- Operation Flow
- Through the personalized use of brand logos in different media, consumers can bring different fresh visual experiences and perceive the unique texture and extended vitality of brand logos. For consumers, consumption is also an appreciation of aesthetic life. This kind of consumption behavior based on aesthetics will increase people's attention to traditional culture and generate continuous links.
- Patents
- All copyrights DOTONE Brand Design,2020
- Image Credits
- Image #1-#5
Designer,Wei Sun,2020
Designer,Mingran Wu,2020
