Lucky Tiger Welcomes New Year L-Illustrazzjoni by Hsiao Yun Tseng

Lucky Tiger Welcomes New Year L-Illustrazzjoni by Hsiao Yun Tseng is a highly esteemed winner of the very prestigious 2023 Premju A' Design Award tal-Ħadid in Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali Competition Category.

ĦadidGrafika· 2023

Lucky Tiger Welcomes New Year L-Illustrazzjoni

by Hsiao Yun Tseng

Client: Kiwifruit Kiwi World

Premju A' Design Award tal-Ħadid Winner in Grafika Category

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Colors

The Design

About Lucky Tiger Welcomes New Year L-Illustrazzjoni

Lucky Tiger Welcomes New Year tgħaqqad sinjali taż-żodijaku ma 'elementi tradizzjonali Ċiniżi maqtugħin tal-karti, u b'hekk id-disinn jidher qisu qed iħares 'il barra minn qafas ta' tieqa, filwaqt li annimali awspiċji jirromblaw muniti tad-deheb barra, bħallikieku jġibu l-ġid. L-użu ġenerali ta 'kuluri bħal rebbiegħa, jabbandunaw il-kulur aħmar tradizzjonali, u jżidu ħafna fjuri u pjanti, minħabba li l-pronunzja tal-fjuri u l-fortuna hija simili (f'żoni li jitkellmu ċ-Ċiniż), jidher li din is-sena għandha xorti tajba għal fortuna.

The Recognition

About the Premju A' Design Award tal-Ħadid

Lucky Tiger Welcomes New Year L-Illustrazzjoni huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Lucky Tiger Welcomes New Year L-Illustrazzjoni ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Lucky Tiger Welcomes New Year L-Illustrazzjoni huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Chinese zodiac combines traditional Chinese paper-cutting as elements, adopts novel colors to escape the traditional red system, and focuses on the image of spring, and integrates a large number of flowers and plants to imply the concept of "Harvest", indicating to make a fortune!!
Dimensions & Packaging: Postcard: 105mm x 148mm 400P thick card
Spring Festival couplet: 150mm x 150mm
Red Packet: 95mm x 90mm
Tags: New Years, festivals, greeting cards, blessings, red envelopes, zodiac signs, tigers, paper-cuts, illustrations
Production Technology: Illustrator software rendering, combined with photoshop image material synthesis.
Digital printing is adopted to faithfully present the performance of the illustration itself.
Design Challenge: Combine the image of a tiger with the concept of paper-cutting, simplify the shape but have richness, and match some traditional festive elements, so that the whole integrates modern and traditional aesthetics
Research: New Year's blessing is a traditional custom, using the combination of zodiac signs and illustrations to convey good luck and maintain the value of the custom.
Inspiration: Originating from traditional Chinese festivals, it celebrates the beginning of the year, and uses the zodiac represented by the year as the auspicious beast, symbolizing good luck, bringing good luck and wealth to everyone, and sending good blessings to everyone.
Project Duration: Draw in January 2022, complete in February 2022, and send a postcard to congratulate
Operation Flow: It is printed with auspicious symbols, so that those who receive blessings can feel it, so as to get good luck!!
Patents: Copyrights belong to Hsiao Yun Tseng,2022
Image Credits: Image #1 : Illustration Hsiao Yun Tseng 2022.
Image #2 : Illustration Hsiao Yun Tseng 2022.
Image #3 : Illustration Hsiao Yun Tseng 2022.
Image #4 : Illustration Hsiao Yun Tseng 2022.