Flycat Fly Cat Identità Tad-Ditta by Wei Sun

Flycat Fly Cat Identità Tad-Ditta by Wei Sun is a highly esteemed winner of the very prestigious 2023 Premju A' Design Award tal-Ħadid in Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali Competition Category.

ĦadidGrafika· 2023

Flycat Fly Cat Identità Tad-Ditta

by Wei Sun

Client: DOTONE Brand Design

Premju A' Design Award tal-Ħadid Winner in Grafika Category

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Verified Award Winner
Verify Award Status for #143892

View at A' Design Award Press Release Award Badge

Colors

The Design

About Flycat Fly Cat Identità Tad-Ditta

FLY CAT hija marka li tiffoka fuq it-teknoloġija medika orali. L-aġġornament tal-marka l-ġdida se jkisser l-isterjotip oriġinali u jkisser l-immaġinazzjoni tal-futur. Il-logo l-ġdid jippreżenta sens ta 'teknoloġija moderna b'linji sempliċi u ċari, jibni mill-ġdid is-sistema viżiva tal-marka b'forom ta' estensjoni diversifikati, u jfassal mill-ġdid il-vitalità tal-marka. Billi tibni l-IP tad-ditta, tistabbilixxi b'mod effettiv assoċjazzjoni tad-ditta u rikonoxximent tal-marka, agħti l-marka bl-umanità, u ttejjeb il-kompetittività ewlenija tal-marka.

The Recognition

About the Premju A' Design Award tal-Ħadid

Flycat Fly Cat Identità Tad-Ditta huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Flycat Fly Cat Identità Tad-Ditta ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Flycat Fly Cat Identità Tad-Ditta huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Flycat is a brand focusing on oral medical technology. It leads the development with innovation, and does not restrict the imagination of the future in the current form. It is hoped that the new brand upgrade can break the stereotype, reconstruct the brand visual system and reshape the brand in a variety of extended forms. vitality.Through the creation of brand IP, the brand image is strengthened and the brand value is conveyed.
Dimensions & Packaging: The actual production size of the brand LOGO is the minimum width of 5cm x height of 0.6cm, and the specifications are set in equal proportions in specific materials, which is convenient for customers to use and extend to actual production.
Tags: Brand Design, Logo Design, Vi Design, Medical Technology, Brand Ip Design
Production Technology: Simple, clear and powerful logos can bring good memory points and facilitate communication. The brand IP image uses gradient metal shell and transparent material to enhance the sense of modern technology.
Design Challenge: The brand logo creates a sense of hierarchy and individuality, and creates brand differentiation. After repeated scrutiny and attempts, it has a more modern aesthetic in temperament. The brand IP carrier that extends from the brand name, the cat, how to combine the technological elements to become the unique spokesperson of the brand, and establishing the exclusive DNA of the brand is a difficult problem.
Research: With the changing trend of the Internet era, dental medical technology brands need to establish a highly topical and friendly IP image. As a communication medium between the brand and consumer groups, it can carry various forms of changes and continue to output content for the brand. Endow the product with social attributes and brand exclusivity at the same time.
Inspiration: The "F" is strengthened and extracted as the super identification symbol of the brand, and the forward rhythm reflects the enterprising spirit of the enterprise; the overall sense of hierarchy is created, and the brand characteristics are emphasized. The design uses the aesthetic philosophy of "Road to Simplicity" to create clear and powerful symbolic characteristics, present a sense of modern technology, and endow the identification symbols with multiple possibilities and ductility.
Project Duration: The project started in July 2021 in Shenzhen and finished in January 2022 in Shenzhen.
Operation Flow: The brand logo uses "F" as the identification symbol and auxiliary element, which can be applied to various forms of applications such as posters, office supplies, and products; the brand IP image is a derivative based on the brand, which can be applied to the communication and application of different media, and can be used for Multi-field, multi-dimensional and multi-form creative extension enhances the core competitiveness of the brand.
Patents: All copyrights DOTONE Brand Design,2021
Image Credits: Image #1-#5：
Designer,Wei Sun,2021
Designer,Mingran Wu,2021
3D modeling renderer,Jiaying Zheng，2021