Id-disinn Tgl Identità Tad-Ditta Tgl minn Wei Sun huwa rebbieħ stmat ħafna tal-prestiġjuż 2023 Premju A' Design Award tal-Bronż fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.

BronżGrafika· 2023

Tgl Identità Tad-Ditta Tgl

minn Wei Sun

Klijent: DOTONE Brand Design

Rebbieħ tal-Premju A' Design Award tal-Bronż fil-Kategorija ta' Grafika

10,416

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #143895

Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Tgl Identità Tad-Ditta Tgl

TGL hija pjattaforma ta' riċerka u edukazzjoni għat-tfal. Jadotta komunikazzjoni effiċjenti u metodi ta 'tagħlim interessanti. Il-logo juża l-Humingbird bħala t-trasportatur tal-memorja tad-ditta. Juża simboli viżwali sempliċi u puri biex toħloq immaġni ta 'marka rikka u interessanti, filwaqt li toħloq IP tad-ditta differenzjata, li tagħti lill-marka b'attributi umanizzati, li tippermetti aktar interazzjoni mat-tfal u tistabbilixxi konnessjonijiet emozzjonali. L-użu ġenerali ta 'lingwaġġ viżwali b'kulur għani jwassal ton ħaj, żagħżugħ u amikevoli.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Bronż

Tgl Identità Tad-Ditta Tgl huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Tgl Identità Tad-Ditta Tgl ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Tgl Identità Tad-Ditta Tgl jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: Tgl is a research and education platform for children. It advocates teaching through novel and interesting activities, and selects hummingbirds as the carrier of brand memory. The logo uses simple and pure visual symbols to create a rich, interesting and memorable brand image. The brand IP takes the hummingbird as a figurative image memory, and at the same time establishes a brand-new, three-dimensional character image. Through the role switching in different scenes, it has more interaction with the children and establishes an emotional connection.
Dimensjonijiet u Ippakkjar: The actual production size of the logo is at least 4cm in width x 1.2cm in height. According to the information provided by customers, the specifications are set in equal proportions in the application of specific materials, which is convenient for customers to use and extend to actual production.
The brand IP is customized offline as a character doll with a height of about 25cm.
Tikketti: Brand Design, Logo Design, Brand Identity, Education, IP Design
Teknoloġija tal-Produzzjoni: The simple shape of the logo can be applied to the presentation of different media. Brand IP uses the form of online plane or 3D model to output content, and offline uses metallic paint color and resin material to realize.
Sfida tad-Disinn: How to incorporate the hummingbird shape into the logo and achieve creative expression was our biggest challenge. After repeated attempts and research, the first letter "T" of the brand was finally perfectly combined with the hummingbird shape, forming a unique logo that is simple, interesting and unique to the brand.
Riċerka: Tgl is a research and education brand for children. It outputs emotional value to users by creating warm content, and at the same time, it can bring colorful fun and immersive experience to users, and improve users' freshness and satisfaction in course activities. . Therefore, the brand needs to establish a diversified brand vision, turn the brand concept into a visualization, and establish an effective role IP for emotional interaction.
Ispirazzjoni: The logo design combines the first letter "T" with the graphic of the hummingbird to strengthen the cognition of the symbol and brand association; the brand IP is based on the prototype of the hummingbird, combined with the concept of "pilot" for anthropomorphic refining and shaping to express the brand spirit of curiosity and exploration. The open wings of the brand IP mean that the brand will lead children to embrace a better future. The brand as a whole uses a rich color visual language to convey a lively, youthful and friendly tone.
Tul tal-Proġett: The project started in April 2021 in Shenzhen and completed in December 2021 in Shenzhen.
Fluss tal-Operazzjoni: The simple logo can save the communication cost for the brand. Hummingbird, as the carrier of brand memory, creates a visual symbol with exclusive brand.
Brand IP is a derivative of the brand, which can realize various forms of creative extension across fields, enhance the interaction between the brand and user objects, convey the humanistic care of the brand, and enhance the core competitiveness of the brand.
Privattivi: All copyrights DOTONE Brand Design,2021
Krediti tal-Immaġni: Image #1-#5：
Designer,Wei Sun,2021
Designer,Mingran Wu,2021
3D modeling renderer,Jiaying Zheng，2021