It Is In Your Genes Identità Dinamika by Bianka Foldi and Robert Valoczi

It Is In Your Genes Identità Dinamika by Bianka Foldi and Robert Valoczi is a highly esteemed winner of the very prestigious 2023 Premju A' Design Award tal-Bronż in Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali Competition Category.

BronżGrafika· 2023

It Is In Your Genes Identità Dinamika

by Bianka Foldi and Robert Valoczi

Client: Genecontact

Premju A' Design Award tal-Bronż Winner in Grafika Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About It Is In Your Genes Identità Dinamika

Din l-identità tad-ditta nħolqot għal servizz ta' ġenotipi, li permezz tiegħu tista' tiġi skoperta predispożizzjoni għal mard ġenetiku possibbli. Eżatt bħall-istruttura tad-DNA, il-kunċett tad-disinn inbena wkoll fuq sistema ta 'kodiċijiet, jiġifieri kodiċijiet Morse ddisinjati apposta li jirrappreżentaw l-ittri tal-alfabett. Kwalunkwe kelma tista 'tiġi viżwalizzata b'dan il-mod, u ddawwar logo statiku f'identità dinamika. Il-logo, li huwa l-isem tal-Klijent miktub mill-kodiċijiet, jieħu l-forma ta 'struttura doppja helical tad-DNA. Dan huwa kif in-negozju tal-Klijent huwa rifless kemm kunċettwalment kif ukoll viżwalment fl-identità.

The Recognition

About the Premju A' Design Award tal-Bronż

It Is In Your Genes Identità Dinamika huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li It Is In Your Genes Identità Dinamika ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. It Is In Your Genes Identità Dinamika jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Given the identity was made for a genotyping service, the concept was also built upon a system of codes. Specially designed Morse codes were created representing the letters of the alphabet. Any word can visualized this way, turning a static logo to a dynamic identity. The logo, which is the name of the Client written by the codes, takes the shape of the double-helical structure of DNA. This is how the business of the Client is reflected both conceptually and visually in the identity.
Tags: dynamic brand identity, flexible brand identity, brand identity
Production Technology: • The codes that make up the logo are designed to form the shape of the DNA's double-helical structure.
• This iconic form of the logo is reflected as a pattern in further identity elements.
• The bold and refined nature of the brand’s visual world characterises the elegant box for the sampling tools, in which the customer can preserve his, her DNA as a lasting memory.
• The box also contains a customized patient card, with the customer’s name written by the alphabet of Morse codes.
Inspiration: The Client is a recently established company offering genotyping service that enables customers to discover eventual genetic diseases. They required a brand identity that clearly communicates what their operation stands for. The idea was inspired by the DNA structure that contains genetic codes. A unique alphabet of Morse codes was designed, by which the word Genecontact was written, defining the actual logo. Codes in the logo are arranged to resemble the shape of a double-helical structure.
Project Duration: The project started in July 2021 October in Budapest. The website development is still ongoing.
Team Members: Designer: Bianka Földi
Designer: Robert Válóczi
Creative Director: Attila Simon