A Inc Identità Korporattiva by Yu Morisawa

A Inc Identità Korporattiva by Yu Morisawa is a highly esteemed winner of the very prestigious 2023 Premju A' Design Award tal-Ħadid in Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali Competition Category.

ĦadidGrafika· 2023

A Inc Identità Korporattiva

by Yu Morisawa

Client: A Inc

Premju A' Design Award tal-Ħadid Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About A Inc Identità Korporattiva

A Inc hija programm ta' identità korporattiva maħluq għal kumpanija bbażata f'Tokjo. L-identità hija mibnija madwar ittra waħda, l-A, iffurmata minn strixxi kkuluriti. L-istrixxi jirrappreżentaw l-enerġija u l-potenzjal ta' kull persuna involuta mal-kumpanija. L-istrixxi li jixxovrjaw juru kif il-kumpanija tieħu forma permezz ta' diversità ta' preferenzi. L-identità hija applikata fuq kards tan-negozju u envelopes, u kull persuna tista' tagħżel il-kulur favorit tagħha. Il-kuluri tal-envelopes jistgħu jiġu abbinati mad-destinatarji. Il-logo huwa mnaqqax biex jinżamm sottili minkejja l-kuluri qawwija.

The Recognition

About the Premju A' Design Award tal-Ħadid

A Inc Identità Korporattiva huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li A Inc Identità Korporattiva ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. A Inc Identità Korporattiva huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: I handled the corporate design for A Inc.
The limitless energy and potential of every A Inc employee is expressed using a range of colors. The striped pattern for the letter A of the logo is a visual expression of how the company is formed by an overlapping combination of all those individuals.
Dimensions & Packaging: Business card
Width91mm, Height55mm

Envelope
Width235mm, Height120mm
Tags: limitless energy, potential, a range of colors, stripes, diversity
Production Technology: In applying the design, people can choose their favorite color for business cards and multiple envelope colors can be matched with recipients. The colors have a strong emphasis, so the logo is embossed for subtlety.
Design Challenge: Design a single letter A as a logo.
Research: I try to keep things simple, clear, and emotional.
Also, we design the meaning of the corporate.
Inspiration: Using a single A in the logo creates a sense of presence that embodies A Inc's vision illuminating people's potential and mission for a world that believes in the power of what people like.

The meanings invested in the logo are

1.Stripes signify the energy and potential of everyone involved with A Inc.
2. The A is an accumulation of multiple stripes.
3. A Inc takes shape through the power of its diversity of preferences.
Project Duration: Completed in Tokyo in 2020. Since then, we have continued to refine it.
Operation Flow: Understanding of identity
Company motivation
Visualization of company image
recruiting
Image Credits: Photographer / Ryo Yasumoto