Oil Street Art Space Identità Viżwali by Kimhung Choi and Thomas Siu

Oil Street Art Space Identità Viżwali by Kimhung Choi and Thomas Siu is a highly esteemed winner of the very prestigious 2023 Premju A' Design Award tal-Bronż in Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali Competition Category.

BronżGrafika· 2023

Oil Street Art Space Identità Viżwali

by Kimhung Choi and Thomas Siu

Client: Kimhung Design

Premju A' Design Award tal-Bronż Winner in Grafika Category

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Colors

The Design

About Oil Street Art Space Identità Viżwali

Oi hija l-identità viżwali ta' Oil Street Art Space, post pubbliku ta' rikreazzjoni u kultura f'Hong Kong. Is-sit jokkupa l-klabb ta' darba ta' klabb tal-jottijiet u jinkludi bini storiku tal-Grad II tal-brikks ħomor b'saqaf tal-madum kif ukoll żona ta' barra ta' aktar minn 3000 metru kwadru. L-isem jissostitwixxi l-ittra L b'punt ta' esklamazzjoni, li jiġbed l-attenzjoni u jindika l-post. Il-forma tal-logo turi l-att li wieħed jgħajjat b'leħen għoli. Il-kulur aħdar huwa l-kulur tal-identità, u jissuġġerixxi oasi għall-arti fi ħdan il-belt. L-identità hija applikata għal grafika ambjentali u għal materjal stampat.

The Recognition

About the Premju A' Design Award tal-Bronż

Oil Street Art Space Identità Viżwali huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Oil Street Art Space Identità Viżwali ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Oil Street Art Space Identità Viżwali jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: “Oi!”- Oil Street Art Space, is housed in the former clubhouse of the Royal Hong Kong Yacht Club. It opens to the public as community leisure and cultural space in two phases after revitalisation and restoration, including a red-bricked Grade II historic building with a tile roof and over 3000 sqm outdoor area with a two-storey building incorporating an exhibition and multipurpose venue respectively.
Dimensions & Packaging: Various dimensions according to the visual identity application from buntings to pinned badges
Tags: Branding, Visual Identity, Logo, Signage, Environmental Design, Art and Cultural Space
Production Technology: The visual identity of ‘Oi!’ aims to create distinctive and memorable brand that capture the essence of the project. The applications on environmental graphics and collateral to provide guidance to visitors to explore all parts of Oi! and to enhance the impression of Oi! to the public.
Research: Given that part of the premises is Grade II historic building, a range of research on historical premise transforming to public usage and old architecture revamp projects were conducted. After reviewing different angles, the client and designers would like to portray the brand image with Oi!’s vision and mission and to make art relevant in the community. Finally, we chose to use the name as the core element on the logo which also helps the audience to remember where it is located.
Inspiration: The 'Oi!' project aims to develop a visual identity that reflects the brand's core ideas. The name itself replaces the 'L' with an exclamation mark which serves as a call for people's attention and a visual representation of the project's location. The logo's shape is designed to illustrate the idea of calling out loud for attention in graphic form. The use of green as the identity colour suggests that 'Oi!' is an oasis for the arts in the midst of the urban jungle of concrete and steel.
Project Duration: May 2022, The Hong Kong SAR
Operation Flow: The visual identity conveys a welcoming and unifying ambience to all visitors and to deliver the message that it is a platform where the people can realise their dreams in art and igniting their creative spark.
Team Members: Client: Art Promotion Office, The Hong Kong SAR
Designer: Kimhung Choi, Thomas Siu