Deheb Fiera Kummerċjali · 2023
Red Wave Entratura
by Maiko Mochizuki and Rei Nishitani
- Premju A' Design Award tad-Deheb 2023 in Fiera Kummerċjali
- CLIENT: Murayama Inc
- Estimated Number of Design Views: 443,681
- Verification code 2AFE3C0639 · Verify this award
Colors
About Red Wave Entratura
Red Wave ġiet installata bħala l-istruttura tad-dħul għall-International Graphic Arts Show 2022. Dan ifisser l-aħmar għani magħmul possibbli mit-teknoloġija u l-moviment tal-qalb li huwa mċaqlaq minnha. Il-kulur aħmar enerġetiku u l-forma fluwida ssimbolizzaw wirja entużjasta b'negozjati kummerċjali attivi, mingħajr ma jibżgħu mill-kundizzjonijiet staġnati kkawżati mill-Covid. Red Wave intuża wkoll bħala kunċett ta 'disinn għaż-żona ta' esibizzjoni speċjali, sinjali ta 'gwida, kontenut onlajn, eċċ fi ħdan il-post, li jagħtiha sens ta' unità biex tnaqqas il-viżitaturi # 039; stress ta 'ċaqliq madwar.
About the Premju A' Design Award tad-Deheb
Red Wave Entratura huwa rebbieħ tal-Premju A' Design Award tad-Deheb, rikonoxximent prestiġjuż ħafna mogħti lil disinji tal-ewwel klassi, mill-isbaħ u eċċellenti. Ir-rebbieħa tad-Deheb huma ħolqien innovattiv ħafna, b'viżjoni u li jleqqu b'mod li jgħammex, li jirriflettu t-talent, l-għerf u l-ħila tad-disinjaturi tagħhom. Huwa mistenni li Red Wave Entratura ikun invenzjoni mfaħħra ħafna, li tistabbilixxi x-xejriet u monumentali li tagħti valur bla preċedent. Dan id-disinn rebbieħ tad-Deheb huwa proġett spettakolari u rispettat li jwessa' l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Red Wave Entratura joħloq xewqa qawwija, iqajjem il-passjoni, iħeġġeġ il-kreattività u jisħer lilna.
Press Kit
- Unique Properties
- Red Wave was installed as the entrance structure for International Graphic Arts Show 2022, a comprehensive international exhibition for the printing and related industries. The design combines the beauty of an artwork with the functionality of an entrance gate. The energetic red color and fluid form symbolize the exhibition, which is full of enthusiasm with active business negotiations, not fearing the stagnant conditions caused by the Covid.
- Dimensions & Packaging
- Width 27700mm x Depth 8440mm x Height 4000mm
- Tags
- Entrance, Gate, Registration, Exhibition, Printing industry, Red, Wave
- Production Technology
- We used a wrinkle-free fabric for striped molding which allows the graphic design to show through on both sides even printed on one side. The red colors are all slightly different and the lighting effects provide further color variation and movement. For the foundation of the molding, we used leased system products. The fabric served not only as decoration but also as a fixation for the foundation, minimizing the number of columns. This combines beauty with reduced environmental impact.
- Design Challenge
- The biggest challenge was how to define the presence of this entrance. What we imagined from the exhibition theme, "Venture into the innovation!" was that IGAS, where people's adventurous spirit intersects, is like an ocean, where visitors pass through great waves. Finally, through repeated trial and error in design, the dynamic and organically beautiful entrance design was produced by its combination of straight and curved lines.
- Research
- We researched and examined the design of the International Graphic Arts Show 2022 to preserve its brand. The annual entrance to the exhibition has a unique air about it, somehow unchanging despite its changing form. We focused our research on creating a continuous structure like the architecture of the Tokyo Big Sight: the venue of this event, and on integrating the conflicting shapes of straight and curved lines into a single form.
- Inspiration
- IGAS is a showcase of the rich colors created by advanced printing technology, and we felt that we should visualize this beautiful and functional aspect of it. "Red Wave" means the "rich red" made possible by technology and the "movement of our heart" that is moved by it. In the simple form of a series of straight lines, the entrance gate functionally expresses that it is a gateway to emotion by using a precise gradation of colors to create the brightest red in the center of the passageway.
- Project Duration
- Installed at Tokyo Big Sight for 5 days from November 24 to November 28, 2022
- Operation Flow
- Red Wave had a special presence because it was installed on the main street of Tokyo Big Sight, the venue for this show. Red Wave was used not only as the name of the entrance, but also as a design concept for the special exhibition area, guidance signs, online contents, etc. within the venue, giving it a sense of unity. This reduces visitors' stress of moving around.
- Image Credits
- Image #1: Photographer / Kudo Original Photo.Co,.Ltd, Red Wave, 2022.
Image #2: Photographer / Kudo Original Photo.Co,.Ltd, Red Wave, 2022.
Image #3: Photographer / Kudo Original Photo.Co,.Ltd, Red Wave, 2022.
Image #4: Photographer / Kudo Original Photo.Co,.Ltd, Red Wave, 2022.
Image #5: Photographer / Kudo Original Photo.Co,.Ltd, Red Wave, 2022.
