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Shazhou Youhuang Park Kulturali by Senem Cennetoglu

Shazhou Youhuang Park Kulturali by Senem Cennetoglu is a highly esteemed winner of the very prestigious 2023 Premju A' Design Award tad-Deheb in Disinn tal-Kostruzzjoni u Proġetti Immobbli Competition Category.


DehebProprjetà Immobbli· 2023

Shazhou Youhuang Park Kulturali

by Senem Cennetoglu

Client: Senem Cennetoglu

Premju A' Design Award tad-Deheb Winner in Proprjetà Immobbli Category

Colors

The Design

About Shazhou Youhuang Park Kulturali

Shazhou Youhuang tinsab f'Zhangjiagang, tul ix-xmara Yangtze, maġenb il-kumpless tal-fabbrika eżistenti. It-tqassim il-ġdid jinkludi faċilitajiet li qed iservu l-produzzjoni filwaqt li jsiru monument arkitettoniku. Destinazzjoni ta 'turiżmu industrijali, ambjent ta' divertiment, ibbażat fuq taħlita ta 'elementi arkitettoniċi ta' Jiangnan u l-astrazzjonijiet arkitettoniċi Ċiniżi moderni. Triq kummerċjali diversa, b'funzjonijiet kulturali moderni, faċilitajiet industrijali innovattivi, li jagħmluha ekonomikament, soċjalment u arkitettonikament il-qofol tal-belt.

The Recognition

About the Premju A' Design Award tad-Deheb

Shazhou Youhuang Park Kulturali huwa rebbieħ tal-Premju A' Design Award tad-Deheb, rikonoxximent prestiġjuż ħafna mogħti lil disinji tal-ewwel klassi, mill-isbaħ u eċċellenti. Ir-rebbieħa tad-Deheb huma ħolqien innovattiv ħafna, b'viżjoni u li jleqqu b'mod li jgħammex, li jirriflettu t-talent, l-għerf u l-ħila tad-disinjaturi tagħhom. Huwa mistenni li Shazhou Youhuang Park Kulturali ikun invenzjoni mfaħħra ħafna, li tistabbilixxi x-xejriet u monumentali li tagħti valur bla preċedent. Dan id-disinn rebbieħ tad-Deheb huwa proġett spettakolari u rispettat li jwessa' l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Shazhou Youhuang Park Kulturali joħloq xewqa qawwija, iqajjem il-passjoni, iħeġġeġ il-kreattività u jisħer lilna.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Located 90 minutes away from Shanghai, the site is adjacent to the existing factory complex in Zhangjiagang, along the Yangtze river.
The new plan includes facilities that are serving production while becoming an architectural landmark. An industrial tourism destination, a leisurely environment, based on a combination of Jiangnan architecture elements and the modern Chinese abstractions. A various commercial street, with modern cultural functions, innovative industrial facilities, making it economically, socially and architecturally the highlight of the city.
Dimensions & Packaging
Project Size (surface area of new / existing construction): New construction area: 24,000M2
Program(s):
1. Museum: 5000m2
2. Wine aging warehouse/ workshops: 6000m2
3. Traditional wine village exhibition: 1500m2
4. Restaurants: 5000m2
5. Retail/ shopping: 1500m2
6. Exhibition/ display: 2500m2
7. Tourism functions: 1000m2
8. Library: 1500m2
Tags
Industrial, tourism, culture, mixed use architecture, exhibition, museum, winery
Design Challenge
The project manifests the noble vision of "Shazhou Youhuang" as representative of the culture of yellow rice wine in Jiangnan to become a first-class brand, leading the industry with an architectural benchmark, otherwise historically known for sprawling warehouses and disconnected buildings strewn across the landscape.
From the abstraction of traditional architectural language and elements, the project reflects the memory of the iconic walls inspired by the historic hui style houses, water features and landscape elements, lane dimensions, signature colors of exterior facades and roofing details, openings, and rhythms…all reminiscent of the Jiangnan old town characteristics.
Inspiration
The biggest design inspiration was to demonstrate and protect the heritage of Chinese yellow rice wine while expressing the history, culture, and production techniques of the Su tradition. The project, a blend of traditional and abstract modern architectural features with distinct characteristics of yellow rice wine, is now a cultural, scenic spot, bringing generations of people together. A cultural experience, through a contemporary transition of the traditional experience, rich with heritage and poetic nostalgia.
Project Duration
Date of completion of construction: 2021.11
Date of completion of design work: 2018.11
Zhangjiagang, China
Patents
Product Name: Gate Tower of ShaZhou YouHuang Cultural Park
Registration number: 苏作登字-2021-F-00242097
Authors: Huang Tingming and Senem Cennetoglu
Creative Completion Date: 202-10-23
Category: Fine Arts
Copyright Owner: Jiangsu Zhangjiagang Brewing Co., Ltd.
Date of Registration: 2021-09-01
Image Credits
All images: Curtesy of Shazhou Youhuang Cultural Industry Development Co., Ltd. and
All images: Photographer Aaron&Rex

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