Fidda Grafika · 2023

Animated Koopmans Logo Identità Korporattiva

by Ruud Winder - Rebrandt

Premju A' Design Award tal-Fidda 2023 in Grafika
CLIENT: Rebrandt
Estimated Number of Design Views: 42,547
Verification code B4AD766079 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Animated Koopmans Logo Identità Korporattiva

Koopmans talab lil Rebrandt biex jikkomunika l-wisa' tal-firxa b'mod aktar ċar. Il-kelma "stamperija" ma tibqax tirrappreżenta dak li jagħmlu. Din l-ID il-ġdida għalhekk mhix biss lingwaġġ ta' disinn estetikament attraenti iżda wkoll strument ta' marketing strateġiku li jikkomunika l-firxa wiesgħa ta' prodotti li jistgħu joffru. Ruud Winder, il-kap tad-disinn ta' Rebrandt, ried li l-attitudni dinamika tax-xogħol tal-organizzazzjoni tkun riflessa fid-disinni. Il-moviment jikkontrasta mal-kwiet presunt ta' kumpanija tal-istampar, preċiżament dik il-wisa' kellha tiġi enfasizzata.

About the Premju A' Design Award tal-Fidda

Animated Koopmans Logo Identità Korporattiva huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Animated Koopmans Logo Identità Korporattiva ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Animated Koopmans Logo Identità Korporattiva huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Press Kit

Unique Properties: Koopmans asked the rebranding agency to communicate the breadth of the range more clearly. The word 'print shop' no longer represents what they do. This new ID is therefore not only an aesthetically appealing design language, but also a strategic marketing instrument that communicates the wide range of products they can offer.

The animated logo (see video) is the basic logo of this company. Koopmans uses it everywhere; online, in videos and all kind of presentations.
Tags: Typographic, animated logo, logo system
Design Challenge: The hardest part was getting the typography into a solid balance. After hundreds of versions Rebrandt finaly succeeded.
Research: Company exists more than 70 years, this history needs to be carried by this new design too. With the typography the design is timeless with a small hint to history.
Inspiration: The designer wanted the dynamic working attitude of the organization to be reflected in the designs. The movement contrasts with the supposed stillness of a print company, precisely that breadth had to be emphasized.
Project Duration: From concept to realisation approximately 3 months.
Operation Flow: Logosystem is moving as an abacus, slidely moving from one to the other option. Animation is made by Peter Puntman and online by Kaz van Wel.
Patents: Ruud Winder - Rebrandt 2022
Image Credits: Ruud Winder - Rebrandt 2022