Evoluwe Identità tad-Ditta by Jonathan Andrade

Evoluwe Identità tad-Ditta by Jonathan Andrade is a highly esteemed winner of the very prestigious 2023 Premju A' Design Award tal-Fidda in Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali Competition Category.

FiddaGrafika· 2023

Evoluwe Identità tad-Ditta

by Jonathan Andrade

Client: Evoluwe

Premju A' Design Award tal-Fidda Winner in Grafika Category

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Colors

The Design

About Evoluwe Identità tad-Ditta

Evoluwe hija identità tad-ditta maħluqa għal kumpanija ta' konsulenza fis-servizz tal-klijenti. L-identità tuża l-inizjali E u W biex tesprimi evoluzzjoni kondiviża u kontinwa. Is-simbolu huwa mibni minn tliet forom ġeometriċi li jirrappreżentaw tliet stadji tal-proċess ta' konsulenza. Kwadru jirrappreżenta l-mument meta jinftiehmu l-ħtiġijiet tal-klijent. It-tieni forma għandha kantuniera waħda ttondjata u timmarka l-bidu tat-trasformazzjoni. It-tielet forma għandha żewġ kantunieri ttondjati u turi l-evoluzzjoni kompluta. Il-proporzjon tad-deheb mexxa l-kostruzzjoni, u żamm l-identità konsistenti fil-materjali diġitali u stampati.

The Recognition

About the Premju A' Design Award tal-Fidda

Evoluwe Identità tad-Ditta huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Evoluwe Identità tad-Ditta ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Evoluwe Identità tad-Ditta huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Evoluwe branding project was created for a customer service consulting firm, but what sets it apart is that it was developed from inception to completion with active participation from both the company's owner and its clients. This means that the project carries the company's brand purpose and essence right from its initial stages, which turns even more special.
Dimensions & Packaging: Width 5 mm x Depth 87 mm x Height 150 mm

The packaging's hexagonal shape was inspired by the logo's geometric design concept. The symbol's creation influenced the package's shape. The printed material features a soft touch matte lamination finish, with 300g matte coated paper.
Tags: Experience, Improve, Transformation, Evolution, Evolve, Elevate, Elevate, We Evolve, We Evolve Together, Evolve Together
Production Technology: To ensure the new brand name aligned with the target audience's expectations, I conducted a survey among the founder's primary clients. Data collection was a crucial step in the validation process. The brand creation process followed the golden ratio methodology, which ensured consistency across digital and physical materials while enhancing the brand's visibility and integrity.
Design Challenge: The hardest part was creating the naming. In the process there were some difficulties with other naming options. However, everything was overcome with naming research and collaboration on the project with the owner and her clients. In the end, having a solid name that represented the company in its essence, made my inspiration flow.
Research: The company aims to establish itself as a provider of innovative and reliable customer service solutions. The survey aims to gather feedback on the name, including its appeal, memorability, and associations with the brand's mission and values.
To achieve this goal, we conducted an online survey among a sample of 20 individuals. The results showed that the name "Evoluwe" is generally well-received by the participants.
76% of the participants found the name appealing, while 80% of the participants found the name memorable.
The survey results provided valuable insights into the perceptions and associations that the name "Evoluwe" elicits. The most common associations with the name were innovation, growth, and evolution, which align with the brand's mission and values.
Inspiration: To convey the idea of continuous and collaborative evolution, the symbol design for the consulting firm utilized the company's initials "E" and "W" in a distinctive manner, along with three essential moments that define their consulting process.

The letter "E" signifies evolution, denoting growth, transformation, and development. The inclusion of the word "we" underscores a shared evolution, one in which progress is made together.
Project Duration: The project started in December 2021 in Brazil and finished in April 2022 in Brazil.
Operation Flow: The brand essence portrays an entrepreneurial woman in the consulting industry, a field lacking a passionate professional company in the founder's locality. Evoluwe aims to simplify the process while sparking the curiosity of local businessmen and women about agile methodologies and co-creation. Clients are involved in decision-making and creative processes from the initial contact, becoming key collaborators in their business's evolution.