Nunn Bush L-Animazzjoni Tal-Prodott 3D by Mateus Morgan is a highly esteemed winner of the very prestigious 2023 Premju A' Design Award tal-Fidda in Disinn ta' Films, Vidjos u Animazzjoni Competition Category.
FiddaFilm· 2023
Nunn Bush L-Animazzjoni Tal-Prodott 3D
Client: Morgan Studio
Premju A' Design Award tal-Fidda Winner in Film Category
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- Verified Award Winner
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The Design
About Nunn Bush L-Animazzjoni Tal-Prodott 3D
Il-proġett sar biex juri l-karatteristiċi kollha tal-prodott b’mod divertenti billi jkun informattiv iżda mingħajr ma jdejjaq. L-iskop kien li juri l-kostruzzjoni taż-żarbun. L-ispirazzjoni ġiet permezz tar-riċerka dwar elementi li jistgħu jirrappreżentaw il-prodott, bħan-natura bil-kuluri u l-burdata kollha. Iż-żarbun kien immudellat bl-użu ta 'ritratti bħala referenza u tekniki ta' mmudellar 3D ta 'wiċċ iebes. Għall-immudellar, id-disinjaturi użaw is-softwer C4D. In-nisġa kollha saru bl-użu ta 'tessut tal-ġilda u xi pniezel tal-Photoshop. Vray intuża għall-għoti u Houdini għas-Simulazzjonijiet.
The Recognition
About the Premju A' Design Award tal-Fidda
Nunn Bush L-Animazzjoni Tal-Prodott 3D huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Nunn Bush L-Animazzjoni Tal-Prodott 3D ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Nunn Bush L-Animazzjoni Tal-Prodott 3D huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project was made to show all the features of the product in a fun way. Being a informative but without being annoying. The purpose was to show the construction of the shoe.
- Tags
- shoe, 3d animation, shoe animation, product animation, 3D, lookdev
- Production Technology
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software C4D. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and Houdini for Simulations
- Design Challenge
- The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- The inspiration came through the research about elements that could represent the product, like the nature with all the colors and mood.
- Project Duration
- 2 months
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Director: Mateus Morgan
Client: Nunn Bush
Briefing: Whitney Theriot
3D modelling and texturing: Mateus Morgan, Otavio Silveira, Carlos Masson
Animation: Mateus Morgan
Simulations José Rafael, Cadu Rosa
Sound Design Samuel Simionato
Motion Design: Vitor Fonseca
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