Not Always Fun Print Ad by Squared is a highly esteemed winner of the very prestigious 2023 Premju A' Design Award tal-Fidda in Disinn Soċjali Competition Category.

FiddaSoċjali· 2023

Not Always Fun Print Ad

by Squared

Client: Squared

Premju A' Design Award tal-Fidda Winner in Soċjali Category

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Verified Award Winner

Verify Award Status for #150806

View at A' Design Award Press Release Award Badge

Colors

The Design

About Not Always Fun Print Ad

Il-kampanja reklam għandha l-għan li tqajjem kuxjenza dwar is-sindromu ta’ Harlequin. Dan huwa sindromu li jaffettwa s-sistema nervuża awtonomika u huwa assoċjat ma 'nuqqas ta' għaraq u fwawar tal-ġilda fuq naħa waħda tal-wiċċ. L-aġenzija żviluppat illustrazzjonijiet viżivi ewlenin li huma bbażati fuq il-magħquda tar-rappreżentazzjonijiet differenti tal-arlequin bil-għan li jitfgħu dawl fuq id-disparità bejn ir-rappreżentazzjoni komika tal-karattru u r-realtà tal-għajxien bis-sindromu tal-Arlequin, u tenfasizza l-ħtieġa għal fehim u għarfien akbar tal-karattru. il-kundizzjoni.

The Recognition

About the Premju A' Design Award tal-Fidda

Not Always Fun Print Ad huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Not Always Fun Print Ad ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Not Always Fun Print Ad huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Harlequin syndrome is a syndrome affecting the autonomic nervous system and is associated with absence of sweating and flushing of skin on one side of the face. The key visual illustrations are based on the juxtaposition of the different representations of harlequin aiming to shed light on the disparity between the comical representation of the character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Dimensions & Packaging: This ad is used in print and digital media, ranging from 70 x 100 cm poster, to A4 print page and different sizes of banners.
Tags: craft, illustration, ad, social, craftsmanship, print, poster, design, art direction
Production Technology: Meticulously crafted illustration is all it is used to achieve the final result.
Design Challenge: The creative is a juxtaposition of the two opposing sides of Harlequin - one is the light-hearted comical character and the other is the serious medical condition. To integrate those sides of the same character yet different characteristics and not ironize or victimize people suffering from the syndrome was the most difficult part.
Research: The main research that was held was about the Harlequin syndrome itself and how rare diseases are addressed.
Inspiration: The key visual illustrations are based on the juxtaposition of the different representations of the word harlequin aiming to shed light on the disparity between the comical representation of the harlequin character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Project Duration: The project was developed during the first trimester of 2023.
Operation Flow: This is not relevant to the category presented.
Team Members: Creative Director - Yana Okoliyska
Copywriter - Dessislava Pavlova
Image Credits: Creative Director Yana Okoliyska
Illustrator Yana Okoliyska
Copywriter Dessislava Pavlova
Agency Squared