Ranger Identità Viżiva by Zhang Weiwei is a highly esteemed winner of the very prestigious 2023 Premju A' Design Award tal-Ħadid in Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali Competition Category.

ĦadidGrafika· 2023

Ranger Identità Viżiva

by Zhang Weiwei

Client: Yunnan Tech & Besiness University

Premju A' Design Award tal-Ħadid Winner in Grafika Category

12,000
Verified Award Winner
Verify Award Status for #150972

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ranger Identità Viżiva

Ranger hija identità viżiva maħluqa għal lukanda li sservi vjaġġaturi żgħażagħ. L-identità tqabbel kull mistieden ma' ranger, karattru magħruf minn stejjer fantastiċi. Maskra ta' ranger tintuża bħala l-element kreattiv ewlieni, u minnha tinsilet sensiela ta' simboli ta' tagħmir ta' ranger. Is-simboli jiġu applikati fuq oġġetti tal-uffiċċju u tal-lukanda f'daqsijiet standard, u jintużaw ukoll għal oġġetti li jistiednu lill-mistiedna jinteraġixxu. Il-logo jiġi stampat b'tewmija tal-laser fuq fojl, biex is-superfiċje turi lustru li jinbidel meta jitħares lejh minn angoli differenti.

The Recognition

About the Premju A' Design Award tal-Ħadid

Ranger Identità Viżiva huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Ranger Identità Viżiva ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Ranger Identità Viżiva huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Different hotels have different positioning groups, Ranger Hotel is mainly aimed at young tourists, through simple design to create a light luxury fashion social hotel.
Dimensions & Packaging: This VI design is mainly used in office supplies and hotel supplies, and is made according to regular sizes.
Tags: Ranger, Hotel, Visual Identity, Young man, Traveller
Production Technology: The product mainly adopts laser hot stamping process.
Design Challenge: The most challenging part of the design was how to use symbols to give visitors from both the East and the West a common understanding of the Ranger.
Research: Ranger Hotel is an international hotel, and the difficulty of the project is that there are many differences between the Chinese "Xia" and the Western "Xia", or even completely different. As a Chinese designer, how to recognize and understand the essence of Western "chivalry" in this project is particularly important. Through reading a large number of literature and books, as well as searching for clues of "Xia" from a large number of movies, and expressing it through symbolic, visual, and intuitive forms, and finally using the method of character equipment deconstruction to achieve this visual system.
Inspiration: The design compares visitors to "rangers." In fantasy stories, practitioners are basically elves. The visual system uses the Ranger Mask as the creative element to extend a series of Ranger equipment symbols, the purpose of which is to create derivatives from these symbols to allow visitors to interact, so that every traveler can experience the Ranger.
Project Duration: The project started in May 2022 in Kunming and finished in July 2022 in Kunming
Operation Flow: The logo of the Ranger Hotel is printed using laser foil stamping technology, and the logo reflects the unpredictable luster from different angles, making it more mysterious.