Trip of Tea Illustrazzjoni by Yao Wu is a highly esteemed winner of the very prestigious 2024 Premju A' Design Award tal-Fidda in Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali Competition Category.

FiddaGrafika· 2024

Trip of Tea Illustrazzjoni

by Yao Wu

Client: Beijing Wuyao Cultural and Creative Co. Ltd.

Premju A' Design Award tal-Fidda Winner in Grafika Category

105,582

Verified Award Winner

Verify Award Status for #151736

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Trip of Tea Illustrazzjoni

Trip of Tea hija par ta' illustrazzjonijiet maħluqa għal kumpanija Ċiniża tat-te. Iż-żewġ xogħlijiet huma ispirati minn żewġ rotot storiċi tat-trasport tat-te, it-Triq tat-Te ta' Għaxart Elef Mil u t-Triq tal-Ħarir Marittima. Żiemel meħud mil-logo tal-klijent jidher bħala messaġġier tul kull rotta. Il-forma ta' kull żiemel u d-disinn fuq is-sarġ tiegħu jinbidlu biex jirriflettu l-karatteristiċi tal-belt jew tar-reġjun tad-destinazzjoni. Huma inklużi xeni tax-xorb tat-te minn pajjiżi differenti. L-illustrazzjonijiet huma mpinġija bl-idejn fuq tablet u jinfetħu bħala rombli mqassmin f'sezzjonijiet li jgħoddu għal posters, kartolini u użi oħra.

The Recognition

About the Premju A' Design Award tal-Fidda

Trip of Tea Illustrazzjoni huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Trip of Tea Illustrazzjoni ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Trip of Tea Illustrazzjoni huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: These two works are illustration designs created for the famous Chinese tea company "Bama Tea". We combined the most conspicuous horse element in the client's company logo and applied it to the illustration, using it as the main body and the theme of "Revisiting the Road to Tea", with the horse element running through it. It is worth noting that different images of horses and saddles vary, combining different characteristics of tourist destinations and drawing in depth different countries and regions. The entire picture is unfolded in a tiled form to facilitate subsequent graphic promotion and use.
Dimensions & Packaging: The size displayed as a separate illustration work is 3.84m*0.76m using giclee technology. Commercial applications vary in size depending on the type.
Tags: illustration, Bama Tea, Trip Of Tea, Tea Road of Ten Thousand Miles, Chinese tea
Production Technology: The illustrations are created on photoshop using a hand-drawn tablet. This long reel accommodates most size applications. These three parts can be used alone or in conjunction with other derivatives for subsequent commercial applications, such as postcards, posters and other creative works.
Design Challenge: The difficulty in creating this illustration lies in the combination of tea cultures from different countries. It is necessary to avoid cluttering the picture and maintain a unified style without losing its characteristics.
Research: Reference is made to the tea culture of different countries and regions in history, and the entrepreneurial background of the client company is integrated with it. A large number of tea drinking scenes from different countries are integrated into the illustrations to show the tea culture of different countries, and are connected by horses in different postures. The illustrations are colorful and harmonious.
Inspiration: The two illustrations are inspired by the two tea transportation routes in Chinese history, namely the "Ten Thousand Miles Tea Road" and the "Maritime Silk Road", using horses as messengers throughout the route of the Ten Thousand Miles Tea Road.
Project Duration: The project started in Beijing in August 2022 and was completed in Beijing in December 2022
Team Members: Original designer: Yao Wu
Illustration designer: Yuchen Zhang
Illustration designer: Boxing Xie
Graphic designer:Ziyang Zheng
Graphic designer:Zhen Tan
Graphic designer:Huafeng Shi
3D designer:Hao Liao