Ecohiny Branding by Cansu Dagbagli Ferreira

Ecohiny Branding by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 Premju A' Design Award tal-Fidda in Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali Competition Category.

FiddaGrafika· 2024

Ecohiny Branding

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

Premju A' Design Award tal-Fidda Winner in Grafika Category

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Verified Award Winner
Verify Award Status for #152882

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Colors

The Design

About Ecohiny Branding

Tista' marka ta' karta tat-toilet tkun cool u divertenti? EcoHiny hija 100% bambu organiku, iċċertifikata FSC u ekoloġika kemm jista' jkun. Is-simbolu tal-marka huwa ħawħa, u l-għażla tal-kuluri u tat-tip ta' karattri jirriflettu n-natura divertenti, naturali u artab tal-prodott. L-għan kien li niddistingwu l-marka minn oħrajn fis-suq billi nużaw paletta tal-kuluri unika. Tonn aħdar-blu fond, flimkien mal-kulur tal-ħawħa, jagħti personalità pjaċevoli u wkoll iwassal sens ta' ekoloġija u sostenibbiltà. Dawn l-għażliet tad-disinn jikkomunikaw mal-grupp ta' klijenti fil-mira immedjatament u joħolqu rabta bejn il-marka u l-klijent.

The Recognition

About the Premju A' Design Award tal-Fidda

Ecohiny Branding huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Ecohiny Branding ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Ecohiny Branding huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ecoHiny is a newly launched brand of bathroom products made from 100% organic bamboo, FSC certified and soft as a feather. The brand personality is intended to be young, playful and bold. Design conveys eco-friendliness in a unique way. Branding features unique color combination and minimal approach. The product name and features are displayed prominently and in large font size on the packaging, as the product is displayed and sold on online e-commerce platforms.
Dimensions & Packaging: 3 sizes for shipping box was designed: 12 pack, 24 pack and 36 pack. Wrap dimensions are R11 x H11
Tags: bathroom, toilet paper, packaging, bamboo, sustainable, eco friendly, packaging design
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as toilet paper wraps and the shipping box were produced by 4 color printing technique.
Design Challenge: The challenge was being able to produce the same color for the toilet paper wraps and the shipping box. Even though a propriate Pantone color was chosen, the fact that the wraps and the box has different materials resulted in different printed colors. We had to make adjustment in the trial print phase, to make sure the colors matched.
Research: A thorough competitor research was done online and offline. During the research phase we realized that all bamboo toilet paper brands use the same tone of bright green. Our aim was to differentiate the brand from others on the market by using a unique color palette.
Inspiration: We created the brand direction inspired by the quirky name of the brand. The brand symbol is chosen as a peach, while the choice of colors creates a fun and playful personality for the brand. Deep blueish green hue, paired with peach, also conveys a sense of eco-friendliness and sustainability. As a typeface, a modern sans-serif font was chosen to convey a sense of simplicity and approachability. The font is legible and easy to read, making it ideal for product packaging and web design.
Project Duration: Project started in April 2022 and finished in April 2023. The products were launched in May 2023
Operation Flow: Bamboo toilet paper is a tree free product. It's septic free, soft and strong. The differentiation points from the competitors are being 350 sheet, elemental chlorine free and having a 100% recyclable packaging.