CZBank Youth Speech Contest Identità Viżiva ta' Avveniment by Zhejiang Gongshang University

CZBank Youth Speech Contest Identità Viżiva ta' Avveniment by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 Premju A' Design Award tal-Bronż in Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali Competition Category.

BronżGrafika· 2024

CZBank Youth Speech Contest Identità Viżiva ta' Avveniment

by Zhejiang Gongshang University

Client: CZBank

Premju A' Design Award tal-Bronż Winner in Grafika Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About CZBank Youth Speech Contest Identità Viżiva ta' Avveniment

Il-Konkors tat-Taħdit għaż-Żgħażagħ CZBank huwa l-identità viżiva ewlenija maħluqa għal avveniment annwali ta' taħdit organizzat mis-CZBank għal parteċipanti żgħażagħ. It-tema tal-konkors hija li tintiret il-kultura bħal għeruq u tinħoloq ġejjieni aħjar. Id-disinn jgħaqqad mikrofonu tat-taħdit ma' għeruq ta' siġra f'forma ta' linja tridimensjonali. Il-forom minsuġin flimkien u l-materjali trasparenti jesprimu t-trażmissjoni tal-wirt kulturali. Il-viżiva hija estiża għall-posters tal-avveniment, il-post tat-taħdit u l-promozzjoni ta' barra, sabiex tkun adattata għall-midja, ix-xandir dirett u l-użu fuq il-post.

The Recognition

About the Premju A' Design Award tal-Bronż

CZBank Youth Speech Contest Identità Viżiva ta' Avveniment huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li CZBank Youth Speech Contest Identità Viżiva ta' Avveniment ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. CZBank Youth Speech Contest Identità Viżiva ta' Avveniment jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Youth Speech Contest of CZBank is an annual important cultural event. The theme of this speech contest is "Inheriting Culture Like Roots, Creating a Better Future". The main participants are young people. Designing a solution that is loved by young people became the main challenge. The creative design concept combines the speech microphone with the roots of a tree in a 3D line form, using intertwined shapes for a blended representation that echoes the theme.
Tags: Culture, Innovation, Competition
Design Challenge: In the field of banking, speech events are usually more traditional and lack visual representations specifically designed for young people. It is rare to find such a youthful visual impression as this design, making it a positive attempt and exploration in the realm of banking speech event visuals.
Research: The design of the main visual for the event took into full consideration the adaptation to various application scenarios in the speech contest. Corresponding design extensions were made for event posters, the speech venue, and outdoor promotions, ensuring that both speakers and audience members can have a visually appealing experience across media, livestreaming, and on-site presence.
Inspiration: In this design, specific elements are incorporated: the metaphorical representation of cultural heritage through the absorption of nutrients by tree roots, the expression of intangible cultural transmission through transparent materials, and the analogy of a microphone to a tree trunk to symbolize the dissemination of speeches, conveying rich implications. The design has a strong visual impact that effectively captures the attention of young people and is well understood.
Project Duration: The project started its design phase in April 2022 and was completed in June 2022. It was officially released in June 2022 as well.
Operation Flow: Speech events are usually more traditional and lack visual representations designed. It is rare to see a visual impression that is as youthful as this design concept. This is a positive attempt and exploration in the realm of banking speech event visuals. With CZBank's strategic shift towards targeting young people as their customer base, the application of this main visual for the event has gained identification from young individuals.
Team Members: Designer: Kan Zhao