Unicorn Rebrand Identità Viżwali minn Yating Liu

Id-disinn Unicorn Rebrand Identità Viżwali minn Yating Liu huwa rebbieħ stmat ħafna tal-prestiġjuż 2024 Premju A' Design Award tal-Ħadid fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.

ĦadidGrafika· 2024

Unicorn Rebrand Identità Viżwali

minn Yating Liu

Klijent: Yating Liu

Rebbieħ tal-Premju A' Design Award tal-Ħadid fil-Kategorija ta' Grafika

11,235

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #154412

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Unicorn Rebrand Identità Viżwali

Id-disinjaturi Yating Liu ġedded il-marka ta' kamiżana tal-ikel Messikan ta' New York fi proġett sperimentali. Id-disinn juża kuluri vibranti u baxex biex jattira studenti żgħażagħ. Fil-logo, "Uni" tirrappreżenta l-università, filwaqt li "Corn" tistà għal Tacos. It-tema tal-unicorn, popolari fost iż-żgħażagħ, taqbel mal-introduzzjoni ta' kull ġimgħa tal-marka ta' togħmiet ġodda. Il-logo jgħaqqad elementi b'mod kreattiv skont il-grammatika Spanjola. L-oġġetti tal-menu jinkludu wkoll termini relatati mal-kulleġġ, li jiżguraw sistema viżwali unifikata marbuta mal-essenza tal-marka.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Ħadid

Unicorn Rebrand Identità Viżwali huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Unicorn Rebrand Identità Viżwali ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Unicorn Rebrand Identità Viżwali huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: "Unicorn" has a dual meaning: it signifies the mythical animal "Unicorn", aligning with the brand's weekly flavor launches, and it can be dissected into "Uni" and "CORN," representing "university" (as the food truck targets college students near universities) and "the taco". The exclamation mark at the end of the logo mirrors the third letter "i," a distinctive punctuation mark in Spanish.
Dimensjonijiet u Ippakkjar: Loyalty card 90mm x 54mm
Tikketti: Logo, visual identity, branding, corporate identity, graphic design, food identity, New York
Teknoloġija tal-Produzzjoni: The logo is easily applied to stationery, packaging and menu designs, and other various applications including loyalty card, balloon, badges, taco truck graphic, apron and tape designs.
Sfida tad-Disinn: This brand design challenge is how to make every element in the design closely connected to the brand's core, ultimately forming a cohesive and unified visual system. Like the logo design which skillfully incorporates various pieces of information, such as the brand's origin, product characteristics, and target audience, into a simple graphic without losing uniqueness and detail.
Riċerka: The overall logo takes a semi-circular shape, cleverly mirroring the appearance of Taco corn tortillas. The letters "i" in "UNi" in the name, along with the exclamation mark at the end, form a mirrored pattern, adhering to the rules of Spanish grammar.
Ispirazzjoni: This is a rebranding project for Unicorn Taco, a New York-based taco brand specializing in Mexican food. The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience.
Tul tal-Proġett: The project started in July 2021 and finished in September 2021 in Beijing, China.
Fluss tal-Operazzjoni: The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience. Additionally, each product name in the menu design cleverly incorporates words closely related to college life, such as "all-nighter," "group project," "brainstorm," and more, ensuring that every element in the design is closely connected to the brand's core, ultimately forming a cohesive and unified visual system.