Hugoo Borża tal-Ispalla b'Sit tal-Ġenbejn by Yasuhiro Yamamoto

Hugoo Borża tal-Ispalla b'Sit tal-Ġenbejn by Yasuhiro Yamamoto is a highly esteemed winner of the very prestigious 2024 Premju A' Design Award tal-Bronż in Disinn ta' Prodotti għat-Trabi, Tfal u Żgħar Competition Category.

BronżProdotti għat-Trabi· 2024

Hugoo Borża tal-Ispalla b'Sit tal-Ġenbejn

by Yasuhiro Yamamoto

Client: GRIT Inc

Premju A' Design Award tal-Bronż Winner in Prodotti għat-Trabi Category

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Colors

The Design

About Hugoo Borża tal-Ispalla b'Sit tal-Ġenbejn

Hugoo hija borża tal-ispalla b'sit tal-ġenbejn inkorporat għal ħruġ mat-tfal. Il-borża żżomm il-forma ta' borża tal-ispalla ordinarja filwaqt li ssostni lit-tifel/tifla fuq sit imballat. Erba' bwiet huma organizzati skont ir-rwol tagħhom, sabiex borża waħda tkun tista' żżomm l-affarijiet meħtieġa għal ġurnata barra. Il-fodra hija sofran biex il-kontenut ikun faċli li jidher, u but wieħed jippermetti li tinġibed dirett folja tat-tindif. Id-drapp huwa CORDURA, magħżul għas-saħħa u d-durabbiltà tiegħu. Meta s-sit tal-ġenbejn ma jkunx għadu meħtieġ, Hugoo tkun tista' xorta tintuża bħala borża tal-ispalla.

The Recognition

About the Premju A' Design Award tal-Bronż

Hugoo Borża tal-Ispalla b'Sit tal-Ġenbejn huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Hugoo Borża tal-Ispalla b'Sit tal-Ġenbejn ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Hugoo Borża tal-Ispalla b'Sit tal-Ġenbejn jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It looks like an ordinary shoulder bag, but every detail has been designed for outings with children.

The string is 5 cm long, making it easy to take out the bag while carrying luggage, and the inside is made of yellow fabric, making it easy to see what's inside.
Furthermore, there is a pocket to take out a wiping sheet as it is, making it more than just a pocket, but everything is designed for child-rearing.
Also, when not in use as a hip seat, it can of course be used as a regular shoulder bag. So it is an item that can be used as a shoulder bag for many years to come, even after it has finished its role as a hip seat.
Dimensions & Packaging: Overall width: approx. 285mm
Height: approx. 165mm
Depth: approx. 105mm
Tags: kids,hipseat,baby,bag,baby carrier
Production Technology: Safety and durability are very important to us because we use it as if we were carrying a child.

The fabric is made of CORDURA, which is seven times stronger than nylon. Each one is carefully crafted by artisans.
Design Challenge: There were already many sling-type or waist-attached hip seats on the market, but shoulder bag-type hip seats did not exist. The major challenge was to design a hip seat that would be stable and comfortable for children to use, while maintaining the shape of a shoulder bag. After more than a year of repeated sample productions, we finally succeeded in designing the ideal shoulder bag with a hip seat.
Research: 1,500 moms and dads were surveyed about what they carry with them when they go out. Based on the results, we designed four pockets according to their roles so that they can go out with one bag.
Inspiration: Having a lot of luggage for outings with children is a problem for many moms and dads. Our team, which also consists mainly of moms and dads, felt that the sling type would not fit their luggage, and the type worn around the waist would not fit their clothes. If that were the case, we thought that a new hip seat design that would hold more luggage than the sling type and fit better with clothes than the type worn around the waist would solve the problems of many moms and dads, so we began designing one.
Project Duration: We surveyed more than 1,500 Mamapapas and researched what they needed for their outings. Based on the results, a design was implemented to accommodate items to be carried. After more than a year of sample production, the product was launched in Japan in 2023.
Team Members: producer:yasuhiro yamamoto
designer:kaoru masedo
marketing:hiroki hatakeyama