Centrestage 2023 Avveniment Kummerċjali tal-Moda minn Rachel Tsang

Id-disinn Centrestage 2023 Avveniment Kummerċjali tal-Moda minn Rachel Tsang huwa rebbieħ stmat ħafna tal-prestiġjuż 2024 Premju A' Design Award tal-Fidda fil-Kategorija tal-Kompetizzjoni ta' Disinn ta' Avvenimenti u Okkażjonijiet.

FiddaAvveniment· 2024

Centrestage 2023 Avveniment Kummerċjali tal-Moda

minn Rachel Tsang

Klijent: Hong Kong Trade Development Council

Rebbieħ tal-Premju A' Design Award tal-Fidda fil-Kategorija ta' Avveniment

139,282

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #157444

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Centrestage 2023 Avveniment Kummerċjali tal-Moda

Centrestage huwa avveniment kummerċjali tal-moda li jsir fiċ-Ċentru tal-Konvenzjonijiet u l-Wirjiet ta' Hong Kong. L-avveniment ta' erbat ijiem ikopri 11,000 metru kwadru u huwa maqsum f'erba' żoni bbażati fuq il-benesseri fiżiku, soċjali, ambjentali u spiritwali. Is-sala tal-wirjiet ta' 7,200 metru kwadru tospita stands tal-esibituri, parata żgħira u żona għall-preżentazzjonijiet tal-moda. Palk prinċipali ċirkolari huwa mdawwar b'video wall ta' 180 grad, wiesa' 47 metru, u jesa' aktar minn 600 mistieden. Purtiera ta' ħjut LED ta' żewġ sulari u displays florali kinetiċi jżidu l-moviment fil-post.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Fidda

Centrestage 2023 Avveniment Kummerċjali tal-Moda huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Centrestage 2023 Avveniment Kummerċjali tal-Moda ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Centrestage 2023 Avveniment Kummerċjali tal-Moda huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: Hong Kong Trade Development Council presents the 8th edition of Centrestage, Asias premier fashion event this year. The combination of exquisite venue designs, carefully curated decor, and innovative technology draws 7,700 worldwide buyers, who visit and make purchases. This is a sophisticated platform for fashion designers, allowing them to share their unique vision, promote design trends, and launch fashion brands.
Dimensjonijiet u Ippakkjar: The Centrestage at Hong Kong Convention and Exhibition Center redefines creativity and immersive fashion experiences. Spanning over 11,000 sqm, the fairground is divided into four distinct zones: Environment Wellness, Spiritual Wellness, Social Wellness, and Physical Wellness, to promote fashion from all regions. The groundbreaking design of a 2 story LED string curtain display allows an interactive and dynamic experience for visitors. The round stage layout features a 180 degree, 47m wide video wall, together with an uplifted audio and lighting system, offering an unparalleled immersive show experience for over 600 guests.
Tikketti: CENTRESTAGE, Hong Kong Fashion Event, HKTDC, Exhibition Design, Asia’s Fashion Spotlight, FASHIONALLY, CreateHK, Elite, YDC
Teknoloġija tal-Produzzjoni: Centrestage offered an immersive fashion show experience with mega sized LED video wall showing AI generated videos to enhance the visual experience. It also served as a stunning backdrop to support multiple fashion shows during the event. In addition, the dynamic and visually striking display, including an oversized LED string curtain wall, kinetic floral decorations, and interactive fashion walls, captivated audiences, generated social media buzz, and delivered memorable events.
Sfida tad-Disinn: Planning and integrating the AI elements into a physical fair present a set of unique challenges. Our team need more time and new skillset to manage technical integration, quality assurance, real-time adaptability, and maintaining artistic integrity. We also need to ensure in sync with the exhibition theme Radiant Wellness, objective and functional needs for all exhibitors and fashion show designers. Addressing these challenges requires a multidisciplinary approach, involving collaboration between AI experts, video production specialists, artists, technical teams as well as event contractors to overcome these challenges and harness the potential of AI visuals for captivating show experiences.
Riċerka: The research abstract is focusing on the four dimensions of wellness, namely Physical, Social, Environmental, and Spiritual. We seek for the relevant elements for each dimension and interplay in achieving a well-balanced lifestyle and sustainability. This year we utilize the AI technology to inspire and contribute to the design, curation, and presentation of this event. Based on the concept of Radiant Wellness, we integrate the AI generated models together with designers collection and bring newness to our audience. The use of AI also transforms traditional fashion shows with a more vibrance LED and visuals effect to enhance creativity and spectacle.
Ispirazzjoni: It is time to rebound after the covid pandemic. We would like to build a culture of well-being and re-develop our body, mind, and spirit. The design of Radiant Wellness is a concept with four dimensions of wellness, including Physical, Social, Environmental, and Spiritual. The overhead kinetic floral display, together with the three distinct color lily pad photo booths promotes a refreshing, healthy, and sustainable experience. Additionally, the 2 story LED string curtain integrated with the AI-generated models wall becomes a vibrant platform to showcase the designers collections.
Tul tal-Proġett: Centrestage, a 4 day fashion event held from 6th to 9th September 2023, was organized by the Hong Kong Trade Development Council (HKTDC) at the Hong Kong Convention and Exhibition Centre (HKCEC). The creative team spent a total of 5 months, from the initial briefing to the onsite completion, ensuring an exceptional execution of the event.
Fluss tal-Operazzjoni: Centrestage is divided into two main parts: The Exhibition Hall and the Main Stage for Fashion Show Performance. The 7,200 sqm Exhibition Hall includes strategically designed booths, a mini parade, and a fashion presentation area to accommodate multiple exhibitors and provide a comfortable browsing experience for attendees. Meanwhile, the unusual circular main stage layout with a mega LED screen enhances visibility and allows dynamic movement for the models. It offers an intimate experience for audiences and enhanced interaction.
Membri tat-Tim: HKTDC Creative Department
Krediti tal-Immaġni: Hong Kong Trade Development Council