MG Next Generation Applikazzjoni ta' Akkumpanjament għall-Karozzi minn Star and Saic Oimt

Id-disinn MG Next Generation Applikazzjoni ta' Akkumpanjament għall-Karozzi minn Star and Saic Oimt huwa rebbieħ stmat ħafna tal-prestiġjuż 2024 Premju A' Design Award tad-Deheb fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Interfaċċa, Interazzjoni u Esperjenza tal-Utent.

DehebInterfaċċa· 2024

MG Next Generation Applikazzjoni ta' Akkumpanjament għall-Karozzi

minn Star and Saic Oimt

Klijent: SAIC Overseas Intelligent Mobility Technology Co., Ltd.

Rebbieħ tal-Premju A' Design Award tad-Deheb fil-Kategorija ta' Interfaċċa

53,370

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #159578

Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar MG Next Generation Applikazzjoni ta' Akkumpanjament għall-Karozzi

MG Next Generation hija applikazzjoni ta' akkumpanjament għas-sidien tal-karozzi, magħmula għat-telefowns ċellulari u għall-arloġġi intelliġenti. L-applikazzjoni tgħaqqad diversi applikazzjonijiet reġjonali fi prodott globali wieħed. Il-funzjonijiet jistgħu jiġu aġġustati skont il-post u skont il-mudell tal-vettura, sabiex kull sid jirċievi sett personalizzat ta' għodod. Mudell tridimensjonali tal-karozza jintwera ġo garaxx virtwali, u l-widgets eżagonali jsegwu l-identità tad-ditta. Modalità ta' mistieden tippermetti lil nies mingħajr karozza jesploraw il-funzjonijiet ewlenin qabel ma jieħdu deċiżjoni.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tad-Deheb

MG Next Generation Applikazzjoni ta' Akkumpanjament għall-Karozzi huwa rebbieħ tal-Premju A' Design Award tad-Deheb, rikonoxximent prestiġjuż ħafna mogħti lil disinji tal-ewwel klassi, mill-isbaħ u eċċellenti. Ir-rebbieħa tad-Deheb huma ħolqien innovattiv ħafna, b'viżjoni u li jleqqu b'mod li jgħammex, li jirriflettu t-talent, l-għerf u l-ħila tad-disinjaturi tagħhom. Huwa mistenni li MG Next Generation Applikazzjoni ta' Akkumpanjament għall-Karozzi ikun invenzjoni mfaħħra ħafna, li tistabbilixxi x-xejriet u monumentali li tagħti valur bla preċedent. Dan id-disinn rebbieħ tad-Deheb huwa proġett spettakolari u rispettat li jwessa' l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. MG Next Generation Applikazzjoni ta' Akkumpanjament għall-Karozzi joħloq xewqa qawwija, iqajjem il-passjoni, iħeġġeġ il-kreattività u jisħer lilna.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: The MG app is a mobile and watch companion for car owners. Our main objective was to create a more holistic mobile experience by integrating existing apps from various markets into a unified global application. The new app aims to boost the adoption of companion devices, allowing users to customize features based on their location and specific vehicle model, delivering a personalized experience.
Tikketti: mobile, apple watch, 3D, car, automotive, companion app, design system, EV
Teknoloġija tal-Produzzjoni: We aimed to mimic real car experience digitally using a 3D model, giving users a real sense of their vehicle on their screens. We placed the car in a virtual garage inspired by futuristic and sci-fi concepts.
We adopted a clear black and white palette, with hints of metallic and vibrant orange for contrast. Elevating surfaces and visual effects added tangible materiality to the interface, intensified by fluid animations and interactions that emulate real-world functionality.
Hexagon widgets, echoing MG's logo, maintain coherence and reinforce the brand's identity.
Sfida tad-Disinn: We've segmented users into two distinct groups: car owners and non-owners. Each group has unique informational needs and preferred functionalities.
For car owners, access is provided to a customizable My MG screen, offering swift vehicle control along with personalized features and essential data.
Non-owners utilize a guest mode to preview key features and gather information about MG cars. This mode enables potential buyers to explore the advantages of informed decision-making.
One of the significant challenges faced by the client was managing separate regional apps, leading to maintenance issues and limited scalability. In response, we executed a comprehensive revamp of the app's design approach to address this issue.
Riċerka: Our team thoroughly analyzed vehicle-related apps, identifying market trends, strengths, areas for improvement, and potential innovations. We employed card sorting exercises to grasp user navigation preferences, collaborating with the client team to prioritize features aligning with business goals. Utilizing insights from these exercises, we crafted an interactive prototype showcasing 8 core use cases. Testing this prototype with car owners worldwide uncovered usability issues and app pain points. Leveraging these insights, we refined and improved the app's design to meet user expectations, ensuring a seamless and satisfying experience.
Ispirazzjoni: To address the scattered UX complexity present across multiple MG apps, our team developed a unified app using a modular approach. This design empowers users to customize features according to their location and specific vehicle model, delivering a personalized experience. The reimagined structure now incorporates all pre-existing functionalities, guaranteeing clarity, predictability, simplicity, scalability, and substantial value for both users and the business.
Tul tal-Proġett: up to 6 month, China
Fluss tal-Operazzjoni: Incorporating real-life patterns and metaphors makes the design clear and intuitive. We based the placement of frequently used functions on user research and ergonomic principles, ensuring easy accessibility. Feedback from validation sessions led to refinements for more clear controls. Careful attention was given to the first-time experience to assist users in binding the car and exploring features. Furthermore, we introduced a guest mode, enabling potential buyers to explore the app's advantages for more informed decision-making. Finally, the watch app offers essential features precisely when users need them.
Membri tat-Tim: Viacheslav Shkolnyi, Anastasiia Gryshchenko, Kate Hutenieva, Nikolay Apostol, Maryna Ionova, Ivan Shvarov, Bao Yidan, Tang Shenghao, Wu Donghai, Lu Min, Xu Jie, Ruan Bo
Krediti tal-Immaġni: Star