Catvas Bord għall-Ħakk tal-Qattus by Livelyhood Ltd.

Catvas Bord għall-Ħakk tal-Qattus by Livelyhood Ltd. is a highly esteemed winner of the very prestigious 2024 Premju A' Design Award tal-Ħadid in Disinn ta' Kura tal-Annimali, Ġugarelli, Provvisti u Prodotti għall-Annimali Competition Category.

ĦadidKura tal-Annimali· 2024

Catvas Bord għall-Ħakk tal-Qattus

by Livelyhood Ltd.

Client: Livelyhood

Premju A' Design Award tal-Ħadid Winner in Kura tal-Annimali Category

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Verified Award Winner

Verify Award Status for #159966

View at A' Design Award Press Release Award Badge

Colors

The Design

About Catvas Bord għall-Ħakk tal-Qattus

Il-Catvas huwa prodott ġdid għall-annimali domestiċi li jerġa' jifforma l-ħakk minn imġiba distruttiva għal proċess kreattiv. Jagħti kemm lin-nies kif ukoll lill-qattus iċ-ċans li joħolqu flimkien l-ispazji ta' għajxien tagħhom. Id-drapp b'żewġ safejn iddisinjat gradwalment jippreżenta effett uniku bħal pittura waqt l-imġiba tal-ħakk tal-qattus. Il-pannelli tal-ħakk bid-drapp li jiġu sostitwiti m'għadhomx sempliċement jintrema bħala skart iżda jaġixxu bħala tifkira biex jirreġistraw u jippreservaw it-traċċi tal-ħajja tal-qattus b'mod aktar artistiku.

The Recognition

About the Premju A' Design Award tal-Ħadid

Catvas Bord għall-Ħakk tal-Qattus huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Catvas Bord għall-Ħakk tal-Qattus ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Catvas Bord għall-Ħakk tal-Qattus huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Catvas is a new pet product that transforms scratching from a ‘destructive’ behavior into a ‘creative’ process. It offers both people and cats the chance to co-create their living spaces together. The specially designed double-layered fabric gradually reveals a unique painting-like effect during cats’ scratching behavior. The replaced fabric scratching panels are no longer simply discarded as waste; instead, they act as memorials, recording and preserving the cat’s traces of life in a more artistic way.
Dimensions & Packaging: 300 mm x 430 mm x 370 mm
Tags: Cat Painting, Pet Product, Co-creation Across Species
Production Technology: Catvas is made by materials which are mostly recyclable such as wood, aluminum, and fabric made of old cloths and mycorrhiza. It is manufactured-friendly with easy-to-assemble components, by which the packaging costs and waste during transport can be significantly reduced. Regarding to the specially designed multi-layered fabric, the top layer is thinner, which means it can be scratched more easily.
Research: For cats: From cats’ perspective, the scratching board is not only for meeting the demand for regular removal of surface nails but also a way for cats to vent their emotions and leave pheromones. With the increase of pheromones, the cat will also generate more emotional links with the scratching board.

For people: We found that many cat owners collect cat-related objects, such as cat hair and toys. The reason why cat scratching boards are not left behind is that they are defined as consumables. Transforming the concept of "consumables" into "artwork" will also satisfy people's need to collect old things.
Inspiration: From a human’s perspective, the scratching behavior of cats is usually regarded as ‘destructive.’ Cats love to scratch almost anything they can see, including fabric sofas, leather seats, and even stereos. This often results in something people dislike. But what if we view this phenomenon from a different perspective? Catvas can facilitate a re-examination of the norm, encouraging people to reflect on the new relationship between humans and companion animals.
Project Duration: The project started in January 2023 in Shanghai and finished in December 2023 in Shanghai.
Operation Flow: The L-shape structure fits in with the cat's stretching habits and the removable double-layered fabric panel can be easily replaced. In the process of the cat scratching, the underlying fabric is constantly exposed, thus gradually presenting a unique visual effect which is similar to a painting, which can be customized with frames as decorations at home.
Team Members: Mingye Wang
Xuyang Zhang
Xiaofang Li