Bronż Grafika · 2024
Florist Wim Van Assem Ribranding
by Rebrandt
- Premju A' Design Award tal-Bronż 2024 in Grafika
- CLIENT: Rebrandt®
- Estimated Number of Design Views: 48,613
- Verification code DDFC231681 · Verify this award
Colors
About Florist Wim Van Assem Ribranding
Id-disinjaturi ħolqu identità ġdida għal Wim van Assem, artista magħruf fiċ-ċrieki ta' Noord-Holland, f'ġieħ l-40 anniversarju tiegħu. Il-għan kien identità li tissintetizza l-arti kreattiva fiċ-ċrieki vibranti u progressiva tiegħu. Id-disinn il-ġdid jinsab fuq it-twieqi l-kbar tal-bini storiku antik, b'xriep dinamiċi li jirriflettu l-istil enerġetiku u ħieles ta' Van Assem.
About the Premju A' Design Award tal-Bronż
Florist Wim Van Assem Ribranding huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Florist Wim Van Assem Ribranding ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Florist Wim Van Assem Ribranding jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.
Press Kit
- Unique Properties
- Wim van Assem, one of the most progressive florists in North Holland, has significantly influenced Dutch floral art over the past 40 years with his unique style. For the designers the challenge was to develop a visual language for his 40th anniversary that matches his vibrant and uninhibited approach to flower arranging. The design, with eye-catching ribbons on the large windows of the historic building, instantly conveys the joy and free expression of his floral art.
- Dimensions & Packaging
- 4 Shopping windows 150cm by 250cm
- Tags
- Wim van Assem, Rebrandt, rebranding, branding, flowers, florist, Alkmaar, Fnidsen
- Production Technology
- Large, eye-catching lettering that had to be applied manually, featuring a dynamic shape that continues throughout, an old historical building, and a desired outcome of graphic, stylistic, and sleek visual language. Quite a challenge.
- Design Challenge
- It was a challenge to keep it simple if you still want to convey a lot from the character and content of this famous florist.
- Research
- The research focused on integrating modern design into historical contexts, aiming to bridge traditional aesthetics with contemporary graphic language. The objective was to understand how dynamic, eye-catching lettering could enhance an old building's charm while conveying the modern ethos of joy and creativity found in flower arranging.
- Inspiration
- With nature as the fundamental basis and dealing with it as a playground for creativity. The new identity was designed with the aim of conveying the joy and uninhibited expression of Wim van Assem's flower arranging. Inspired by the undisturbed energy and craftsmanship with which he continues to create unique combinations with flowers.
- Project Duration
- The designs can be seen at the old citycentre of Alkmaar, at Fnidsen, The Netherlands.
- Operation Flow
- The unique and eye-catching line play combines modern typography and graphic design in a historical setting.
- Patents
- All rights Rebrandt 2024
- Image Credits
- Photography: Keesnan Dogger
