Xuannao Master Cha Identità tal-Marka minn Chushan Design

Id-disinn Xuannao Master Cha Identità tal-Marka minn Chushan Design huwa rebbieħ stmat ħafna tal-prestiġjuż 2024 Premju A' Design Award tal-Fidda fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.

FiddaGrafika· 2024

Xuannao Master Cha Identità tal-Marka

minn Chushan Design

Klijent: Shenzhen Chushan Design Culture Group Co., Ltd.

Rebbieħ tal-Premju A' Design Award tal-Fidda fil-Kategorija ta' Grafika

85,906

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #160263

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Xuannao Master Cha Identità tal-Marka

Xuannao Master Cha hija identità tal-marka maħluqa għal marka Ċiniża ta' tè frizzanti. Il-logo juri panda jipprattika l-Qi Gong Ċiniż taħt il-karattru tal-Qi, miktub b'kaligrafija oranġjo jgħajjat. Il-figura tal-panda, imsemmija Da Qi Xia, għandha espressjoni dinjituża u tissuġġerixxi eroiżmu u spirtu vivaċi. Dawn il-kwalitajiet huma marbuta mal-bżieżaq fit-tè. Il-kaligrafija u l-panda jorbtu l-marka mal-kultura tal-Lvant u jagħmlu x-xarba familjari għall-konsumaturi lokali. Il-logo m'għandux daqs fiss, għalhekk il-pożi u l-iskala tiegħu jistgħu jiġu adattati għal kull applikazzjoni.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Fidda

Xuannao Master Cha Identità tal-Marka huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Xuannao Master Cha Identità tal-Marka ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Xuannao Master Cha Identità tal-Marka huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: The brand logo depicts a panda practicing Chinese Qi Gong under the vibrant orange calligraphy character for "Qi." The IP, "Da Qi Xia" exudes a dignified facial expression, reflecting the serious attitude of Chinese people towards their bubbly tea. Incorporating qualities like heroism, chivalry, and a lively spirit, we metaphorically relate these attributes to the bubbles in the tea, encapsulating the essence of Chinese bubbly tea with the word "Da Qi" – encouraging users to drink "Da Qi Cha" and become great achievers.
Dimensjonijiet u Ippakkjar: The dimensions of the brand logo are not strictly defined, allowing flexibility for customization based on practical production considerations.
Tikketti: Brand Design, Logo Design, Brand Identity, IP Design, Tea, Panda
Teknoloġija tal-Produzzjoni: Rooted in emotional and functional values, the logo's depiction of Qi and the panda is the brand's core identity element and spiritual carrier. The design draws strength from the logo's interesting and dynamic vitality, allowing for the portrayal of different states through the movements of "Da Qi Xia."
Sfida tad-Disinn: The challenge lies in incorporating the brand's cultural DNA to strengthen the Eastern visual experience. Effective communication with users to convey the brand's values is crucial.
Riċerka: "Xuannao · Oriental Sparkling Tea " is a Chinese bubbly tea brand from Chongqing that creatively explores the world of Chinese original leaf tea, closely following market trends and catering to the youth. Focusing on the core quality of selecting 0 additives high-quality Chinese original leaf tea, the brand resonates with the youth through bubbly vibrations, incorporating 100% seasonal fresh fruit for a unique fruity touch, ultimately becoming the pioneer in "Fresh Fruit Bubbly Tea."
Ispirazzjoni: To minimize the foreign cultural unfamiliarity for Chinese consumers and provide a compelling reason to enjoy bubbly tea, we have integrated the expression of the Chinese character "Qi" from Eastern calligraphy. Embracing the national treasure, the panda, practicing Chinese Qi Gong, the brand features a majestic panda IP named "Da Qi Xia" . This symbol injects a healthy and friendly visual concept into the brand, resonating with the essence of the product.
Tul tal-Proġett: The project commenced in June 2023 in Shenzhen and successfully concluded in December 2023, also in Shenzhen.
Fluss tal-Operazzjoni: Personalized application of the brand logo in different scenarios provides consumers with varying visual experiences, allowing them to perceive the brand's interesting and dynamic vitality.
Membri tat-Tim: Yin Peng
Li Linlin
Liu Xingyu
Krediti tal-Immaġni: Chushan Design