Seawool Proġett ta' Branding by Chungsheng Chen and Eddie Wang is a highly esteemed winner of the very prestigious 2024 Premju A' Design Award tal-Ħadid in Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali Competition Category.
ĦadidGrafika· 2024
Seawool Proġett ta' Branding
by Chungsheng Chen and Eddie Wang
Client: Tainan University of Technology/Product Design Deparment
Premju A' Design Award tal-Ħadid Winner in Grafika Category
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The Design
About Seawool Proġett ta' Branding
Il-marka li tgħaqqad il-moda mas-sostenibbiltà, li tintegra qxur tal-gajnbaqar riċiklati b'tekniki professjonali u stil fil-ħajja ta' kuljum. Il-logo, preżentat b'ittri kbar, jissimbolizza spirtu ta' innovazzjoni kontinwa u l-ittri doppji o jirrappreżentaw sostenibbiltà ċirkolari, li tfisser tiġdid perpetwu. Id-disinn ġenerali joħroġ eleganza, u jirrappreżenta tfittxija ta' moda u kwalità. Il-font standard jintegra elementi ta' mewġ u moviment 'il fuq, u juri r-rispett tagħha lejn in-natura u progress kontinwu. Il-marka hi vibranti, innovattiva u mexxejja kemm fit-tendenzi tal-moda kif ukoll dawk ambjentali.
The Recognition
About the Premju A' Design Award tal-Ħadid
Seawool Proġett ta' Branding huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Seawool Proġett ta' Branding ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Seawool Proġett ta' Branding huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Seawool the brand logo incorporates elements of wave, upward motion and intricate details, symbolized respect for the natural environment, continuous progress, and top quality. The dual letter o represent perpetual sustainability and ever-evolving. It is vibrant, innovative, that leads both fashion and eco-friendly trends. Put on seawool as the brand slogan, encourage people to discover warmth and enjoyable when wearing seawool apparel, experiencing a unique lifestyle attitude towards sustainability.
- Dimensions & Packaging
- SEAWOOL Logo: Letters are all in uppercase
Color system : primary color is Sustainable Blue, supplemented by Wool Yellow and Oyster Grey. - Tags
- Branding, Oyster shell, Recycle, Sustainability, Visual Identity, Logo.
- Production Technology
- The Branding project all done in Adobe Illustrator and Photoshop software.
- Design Challenge
- The challenge lies in imbuing the Seawool brand with a sense of sophistication while embodying the brand spirits of sustainable, innovative, and approachable. To achieve this goal, the design team has crafted a completely new brand image for Seawool based on these criteria.
- Research
- Seawool is a brand that blends fashion and sustainability, integrating recycled oyster shells with professional techniques and style into everyday life. Moreover, it continuously develops new technologies to explore future possibilities, creating more choices for the brand and establishing a new paradigm. By merging expertise with fashion, Seawool focuses on the quality of clothing, emphasizing softness, comfort, and the pursuit of individual style.
- Inspiration
- The excessive oyster shell waste along Taiwan coastal line has caused serious environment issue. By recycled the discarded oyster shells and mixed with recycle PET bottle to develop the functional fiber. Seawool yarn, the word derived from sea and wool, means this innovative yarn with woolen touch which develop from the sea resources. Seawool served a strong image to the new brand, deepen consumer awareness of its distinct characteristics, a brand that leads both fashion and sustainability.
- Project Duration
- The Branding project commenced in Sept.2022 and concluded in May,2023.
- Operation Flow
- The logo can be used in many places, not only on clothing labels and packaging but also on business cards, websites, and social media platforms. This helps maintain visual consistency for the brand and enhances its visibility and recognition, attracting more people to learn about the brand.
- Patents
- Trademark: Creative Tech Textile Co., Ltd.
- Team Members
- ChungSheng Chen
Eddie Wang
TingYuan Lin
EnYang Chen
Tainan University of Technology/Product Design Dept
Acdesign Associates International Co.,Ltd
Creative Tech Textile Co., Ltd
Hans Global LLC. - Image Credits
- All images copyright: Acdesign Associates International Co.,Ltd.
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