Min Shan Nong Ye Identità tal-Marka by Yanjun Yang

Min Shan Nong Ye Identità tal-Marka by Yanjun Yang is a highly esteemed winner of the very prestigious 2025 Premju A' Design Award tal-Bronż in Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali Competition Category.

BronżGrafika· 2025

Min Shan Nong Ye Identità tal-Marka

by Yanjun Yang

Client: Yanjun Yang

Premju A' Design Award tal-Bronż Winner in Grafika Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Min Shan Nong Ye Identità tal-Marka

Min Shan Nong Ye hija identità tal-marka maħluqa għal impriża agrikola. il-logo hija ffurmata b'daqqa waħda kontinwa, li tissuġġerixxi muntanji mmewġa, ċirkli tal-ilma u mewġ tal-qamħ. Is-simbolu huwa wkoll varjant tal-ittri M u S, l-inizjali ta' Min Shan, ir-reġjun minn fejn joriġinaw il-prodotti. Il-kulur aħdar jintuża bħala l-kulur ewlieni biex jirrifletti prodotti agrikoli friski u tajbin għas-saħħa. Il-forma sempliċi u simbolika tinbidel il-qies faċilment, u b'hekk l-identità tista' tiġi applikata kemm għal wirjiet diġitali kif ukoll għal prodotti fiżiċi.

The Recognition

About the Premju A' Design Award tal-Bronż

Min Shan Nong Ye Identità tal-Marka huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Min Shan Nong Ye Identità tal-Marka ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Min Shan Nong Ye Identità tal-Marka jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design is formed through one-stroke shaping, subtlely capturing rolling mountains, water ripples, and wheat waves. It embodies the enterprise's dedication to the agricultural sector of Min Shan and the enterprise's down-to-earth and innovative spirit. It takes green as the main tone, which echoes fresh and healthy agricultural products, conveying the brand's commitment to providing natural, pure, and organic products.
Dimensions & Packaging: The size flexibly varies with application scenarios.
Tags: Brand design, Logo design, Brand identity, Agricultural sector, Regional characteristics, Brand spirit delivery, Color psychology
Production Technology: Drawing inspiration from a fold mountain range from the south of Gansu province to the northwest of Sichuan province in China, this design adopts elements of "mountain" and "water", on which this agricultural enterprise relies. This logo is a variant derived from the letter M, the first letter of Min, and S, the first letter of Shan, which symbolizes agricultural products' origin is Min Shan, reflecting the enterprise's close ties with this region and emphasis on the natural bounty.
Design Challenge: The main challenge of this design is to convey the brand's core concept while achieving higher recognition and more distinctive visual attraction among similar products. This design is formed through one-stroke shaping with a minimalist design aesthetic and ingenious color scheme to enjoy high recognizability and scalability in various application scenarios, facilitating effective brand communication and enhancing users' brand memory.
Research: Increasing demands for healthy and organic products urge us to follow the market trend to cater to users' pursuit of healthy lifestyles. MIN SHAN NONG YE incorporates natural elements ("mountain" and "water") and pinyin initials of the product's origin, MIN SHAN, into this brand identity design, coupled with the green color scheme, conveying the brand's commitment to green and organic products.
Inspiration: To enable consumers to build trust in our products quickly, we take relevant elements and color schemes of the product origin to create this design. This distinctive design is reminiscent of the enterprise's field of operation- organic and healthy agricultural products, reducing the brand's communication costs.
Project Duration: The project started in June 2022 in Chengdu.
Operation Flow: MIN SHAN NONG YE endows the brand with a unique visual identity through natural elements and color schemes relevant to the product's origin. This brand logo is widely applied in online digital dynamic exhibitions and offline physical products. It hugely enhances brand recognition and memory due to its simple but symbolic form, thus reducing the brand's communication costs.
Team Members: Yanjun Yang
Image Credits: Yanjun Yang