What Next Identità tal-Marka by Marko Stanojevic

What Next Identità tal-Marka by Marko Stanojevic is a highly esteemed winner of the very prestigious 2025 Premju A' Design Award tal-Fidda in Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali Competition Category.

FiddaGrafika· 2025

What Next Identità tal-Marka

by Marko Stanojevic

Client: Zero Bureau

Premju A' Design Award tal-Fidda Winner in Grafika Category

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Colors

The Design

About What Next Identità tal-Marka

Ir-riżultat viżwali finali jintlaħaq billi jittieħed simbolu u jinbidel f'punt ta' mistoqsija billi jitpoġġa fuq kwadru iżgħar taħtu (biċċa 1/4 estratta minn kwadru kbir fuqu) u jitpoġġa fuq punt kritiku filwaqt li jibqa' f'bilanċ, u b'hekk joħloq sensazzjoni viżwali ta' tensjoni permezz ta' riorganizzazzjoni minima ta' elementi. Il-logo What Next, kif ukoll l-isem, huma b'xi mod ossimoru, mistoqsija u tweġiba t-tnejn flimkien, li joħolqu frizzjoni. Waħdu, is-sinjal tal-logo huwa imperfezzjoni sempliċi u deliberata u mezz ta' komunikazzjoni dirett, li jistinka joħloq ħafna b'sforz żgħir investit.

The Recognition

About the Premju A' Design Award tal-Fidda

What Next Identità tal-Marka huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li What Next Identità tal-Marka ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. What Next Identità tal-Marka huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Logo takes a symbol > and turns it into a question mark by extracting a piece of a big square and putting it rotated on a tipping point of a remaining smaller square below but remaining in balance, producing a new meaning and creating a visual sensation of tension with a minimal rearrangement of elements.
Dimensions & Packaging: Technically, it is easily producible, makeable, buildable, applicable across various physical or digital forms.
Tags: Logo Design, Branding Design, Visual Identity, Visual Communication, Graphic Design
Production Technology: It is built to meet technical requirements, be an appropriate but intriguing metaphor that is easy to decode and have a simple, clever-twist in execution, hopefully making it distinguishable, relatable, and memorable. As importantly, it is to be a fundamental visual asset generator for the brand, convenient and highly triggering for further seamless creation of various branding assets like bespoke stationary, signage, advertising, memento objects, and so on. It is pushing subtly towards art by enabling playful execution across platforms and expanding the initial brand values further.
Design Challenge: Breathing life into a business consultancy and giving it an emotional layer.
Research: Analysis of peer institutions and companies.
Inspiration: What Next logo is in a way an oxymoron. In keeping with the company name, it is a Question and an Answer depending on which point of view is optimal for the given context, which creates friction. On its own, without the type, the logomark is a simple, deliberate imperfection and a straightforward communication vessel for the company it is representing, in a sense striving to create a lot with little effort and action invested.
Project Duration: Designed in late 2023.
Team Members: Marko Stanojevic
Image Credits: Images designed by Marko Stanojevic, executed/rendered by Marko Stanojevic and Quang Tam.