Coral Scratcher Arblu tal-Brix għall-Qtates by Hangzhou Owls Technology Co., Ltd.

Coral Scratcher Arblu tal-Brix għall-Qtates by Hangzhou Owls Technology Co., Ltd. is a highly esteemed winner of the very prestigious 2025 Premju A' Design Award tal-Fidda in Disinn ta' Kura tal-Annimali, Ġugarelli, Provvisti u Prodotti għall-Annimali Competition Category.

FiddaKura tal-Annimali· 2025

Coral Scratcher Arblu tal-Brix għall-Qtates

by Hangzhou Owls Technology Co., Ltd.

Client: Hangzhou owls Technology Co., Ltd.

Premju A' Design Award tal-Fidda Winner in Kura tal-Annimali Category

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Verified Award Winner

Verify Award Status for #166375

View at A' Design Award Press Release Award Badge

Colors

The Design

About Coral Scratcher Arblu tal-Brix għall-Qtates

Coral Scratcher huwa arblu tal-brix għall-qtates ispirat mill-friegħi tal-qroll u l-mewġ tal-oċean. Il-forma tal-friegħi tipprovdi appoġġ għas-saqajn, sabiex il-qtates ikunu jistgħu jitilgħu sal-quċċata u jistrieħu hemm, inklużi l-qtates li huma inqas aġli. Il-quċċata sservi wkoll bħala mejda tal-ġenb għal oġġetti bħal kotba, rivisti u telekmandi. Il-korp prinċipali huwa magħmul minn wicker tal-karta li ma jagħmilx ħsara lill-ambjent, li jirreżisti l-brix u ftit li xejn jitfarrak. Il-bażi u l-quċċata huma magħmulin mill-azzar irrumblat kiesaħ b'finitura tal-plastik. Struttura modulari magħquda b'virga waħda bil-kamin tippermetti li l-għoli jiġi aġġustat.

The Recognition

About the Premju A' Design Award tal-Fidda

Coral Scratcher Arblu tal-Brix għall-Qtates huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Coral Scratcher Arblu tal-Brix għall-Qtates ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Coral Scratcher Arblu tal-Brix għall-Qtates huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This cat scratching post, both aesthetically pleasing and practical, not only provides a space for cats to enjoy scratching and climbing, but also adopts a modern appearance with a minimalist color scheme of black and white to stand out from the homogeneous market glutted with cute pet products; furthermore, it supports function expansion to double as a piece of furniture. Such a product can seamlessly blend into various home environments, creating a space where pets and owners live in harmony.
Dimensions & Packaging: The bottom diameter is 430mm, the diameter of the main body of the product is 230mm, and the overall height is 900mm.
Tags: pet supplies, cat scratching post, elements of coral and ocean waves, modular design, without thought design
Production Technology: The scratching post employs a modular design, allowing for easy assembly of individual modules using just one threaded rod. Its magnetic top enhances ease of use, and breaks away from unsightly marks caused by traditional screw mounting methods to achieve a minimalist style.
The main body is made from environmentally friendly paper wicker, robust, scratch resistant and uneasy to shed. The bottom and top utilize cold rolled steel sprayed with a plastic finish, stable and durable.
Design Challenge: The challenge was how to ensure the aesthetic pleasure of the cat scratching post while satisfying the demand of cats to climb. To address that, this product ingeniously integrates the elements of natural coral and ocean waves into its design to innovatively provide footholds for climbing, which allows cats to freely climb to enjoy the view and fun from elevated positions, achieving a perfect blend of aesthetic pleasure and practicality.
Research: Through research on market needs and habits of cats, the design team has discovered that traditional cat scratching posts typically offer the basic function but lack additional practical features, and they often adopt a cute style that fails to harmonize with modern home decor, affecting the overall aesthetic appeal of the living space. In response, the team has developed this modern, minimalist cat scratching post integrating aesthetic pleasure and practicality.
Inspiration: Inspired by coral and ocean waves in nature, the design team has cleverly integrated these elements into conventional vertical scratching posts. By mimicking the branching structure of coral and the undulating shape of ocean waves, this product innovatively introduces footholds for climbing. This caters to the natural instincts of cats to scratch and climb while ensuring aesthetic pleasure.
Project Duration: This product was designed in July 2023 in Hangzhou, and launched in January 2024 in China.
Operation Flow: This modular product enables users to easily adjust its height based on development stages and preferences of cats or home layouts, whereby even less agile cats, like those who are overweight or have shorter legs, can easily reach the top, enjoying the view and fun from elevated positions. The top offers cats a comfortable resting area, and doubles as a side table for placing items like books, magazines and remote controls, providing a shared space for owners and pets to live in harmony.
Patents: China Patent: Exterior Design Name: Cat Scratching Pillar (Gourd Ring)
Patent number: ZL 2023 3 0526634.0
Patentee: Hangzhou owls Technology Co., Ltd.
Authorization announcement date: 2024.3.22
Team Members: Jianjun Le
Yanlin Zhu