Cyp Identità Korporattiva by Pablo Prada Granada

Cyp Identità Korporattiva by Pablo Prada Granada is a highly esteemed winner of the very prestigious 2025 Premju A' Design Award tal-Ħadid in Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali Competition Category.

ĦadidGrafika· 2025

Cyp Identità Korporattiva

by Pablo Prada Granada

Client: Construcciónes y Pavimentos

Premju A' Design Award tal-Ħadid Winner in Grafika Category

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Colors

The Design

About Cyp Identità Korporattiva

Cyp ressqet lejn l-istudjo fittxien ta' alternattiva ġdida ta' identità grafika li kienet se tġedded id-dehra tal-marka tagħhom, u tistabbilixxi identità aktar personalizzata iżda distintiva li tirrifletti l-preżenza u l-approċċ il-ġdid tagħhom fl-industrija tagħhom. Id-disinn finali jirrappreżenta s-servizzi u l-prodotti primarji tal-kumpanija filwaqt li jwassal sens ta' sigurtà u affidabbiltà. Il-kunċett huwa influwenzat mill-prinċipji tal-Yin-Yang, li jirrappreżentaw l-interazzjoni ta' forzi opposti, u jaqbad id-dwalità tal-linji tal-prodotti prinċipali ta' Cyp, li fl-istess ħin ibbilanċjaw u jikkumplimentaw lil xulxin.

The Recognition

About the Premju A' Design Award tal-Ħadid

Cyp Identità Korporattiva huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Cyp Identità Korporattiva ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Cyp Identità Korporattiva huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: CyP's - Construcciones y Pavimentos (Constructions and Pavements) brand design features several distinctive design elements:

A creative use of perspective and symmetry, with a dashed line separating both sides, suggesting transformation and duality. An isometric architectural style that implies construction and building elements, with chevron-like patterns representing volumetric structures and pavement patterns encompassing the company's activity and service offering.
Dimensions & Packaging: Brand design source files are vector images, which allow the resizing of images without losing quality, or pixelation.
Tags: Balance, Duality, Transformation, Movement, Interdependence, Complementary Forces
Production Technology: Adobe Illustrator, Adobe Fresco, iPad Pro 12", Apple Mac Book Pro
Design Challenge: Finding a balance between the two main components of the visual identity of the logo, while trying to keep it modern, clean, and not cumbersome.
Research: A discovery brief questionnaire was delivered to the client, which allowed us to understand the company's values and characteristics, as well as what they wanted to convey. Once this information was discussed and analyzed between parties, we delivered various design alternatives. These designs were filtered and modified until reaching a final version that the client felt correctly represented what they were looking to achieve for their brand.
Inspiration: Our intent was to represent graphically the company's main service and product offerings, while conveying security and reliability. The name of the company reflects the duality of its main product lines, which at the same time balance and complement each other. We drove inspiration in balanced duality; in the co-existing of these two elements in making the company whole. We found inspiration in duality and balance, complementary forces, interdependence, and transformation; relating to Yin-Yang.
Project Duration: Project started in Bogota, on April of 2024, and was published officially in June 2024
Operation Flow: Brand was designed to be used in various formats. It has multiple versions that make ir flexible enough to be used various mediums and applications to be properly showcased.
Team Members: Pablo Prada Granada