Mazuque Comfort Animazzjoni 3D by Mateus Morgan de Aguiar is a highly esteemed winner of the very prestigious 2025 Premju A' Design Award tal-Fidda in Disinn ta' Films, Vidjos u Animazzjoni Competition Category.
FiddaFilm· 2025
Mazuque Comfort Animazzjoni 3D
Client: Morgan Studio
Premju A' Design Award tal-Fidda Winner in Film Category
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- Verified Award Winner
- Verify Award Status for #170105
The Design
About Mazuque Comfort Animazzjoni 3D
Il-proġett sar biex juri l-karatteristiċi kollha tal-prodott b'mod kreattiv. Jkun informattiv iżda mhux tedjanti. Il-għan kien li juri kemm il-prodott huwa komdu. L-arti ispirata mill-pitturi u xogħlijiet klassiċi ġġorr magħha konnessjoni profonda mal-udjenza fil-mira. Li tieħu l-ispirazzjoni minn xogħlijiet kbar tal-pittura huwa ġest ta' rispett għall-tradizzjoni, filwaqt li fl-istess ħin tfittex li tinnova.
The Recognition
About the Premju A' Design Award tal-Fidda
Mazuque Comfort Animazzjoni 3D huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Mazuque Comfort Animazzjoni 3D ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Mazuque Comfort Animazzjoni 3D huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project was made to show all the features of the product in a creative way. Being a informative but without being annoying. The purpose was to show how comfortable the product is.
- Dimensions & Packaging
- 1920 x 1080px
- Tags
- 3d boot, cgi shoe, shoe, shoe modelling, 3d shoe
- Production Technology
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and C4D and Houdini for simulations
- Design Challenge
- The hardest part was making the elements composition and also the simulations, to reach the feel that we wanted for this job.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- Art inspired by paintings and classical works carries with it a deep connection with the target audience. Taking inspiration from great works of painting is a gesture of reverence for tradition, while at the same time seeking to innovate.
- Project Duration
- 2 months, Franca, Brazil
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Director: Mateus Morgan
Client: Mazuque
Briefing: Rafael Banhareli
3D modelling and texturing: Mateus Morgan, Carlos Masson
Animation: Mateus Morgan
Simulations Mateus Morgan, Rafael Moco
Sound Design Samuel Simionato
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