Top Toy Disinn tal-Intern ta' Ħanut Ewlieni minn Li Xiang

Id-disinn Top Toy Disinn tal-Intern ta' Ħanut Ewlieni minn Li Xiang huwa rebbieħ stmat ħafna tal-prestiġjuż 2026 Premju A' Design Award tal-Fidda fil-Kategorija tal-Kompetizzjoni ta' Disinn ta' Spazji Interjuri u Wirjiet.

FiddaInterjur· 2026

Top Toy Disinn tal-Intern ta' Ħanut Ewlieni

minn Li Xiang

Klijent: Top Toy

Rebbieħ tal-Premju A' Design Award tal-Fidda fil-Kategorija ta' Interjur

26,872

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #174271

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Top Toy Disinn tal-Intern ta' Ħanut Ewlieni

Top Toy huwa d-disinn tal-intern ta' ħanut ewlieni globali li jinsab fi Triq Nanjing East f'Shanghai. Il-ħanut juża lingwaġġ spazjali gamifikat ispirat mill-ippakkjar tal-ġugarelli u mill-consoles klassiċi tal-logħob. Il-faċċata tfakkar f'pakkett blister, u t-taraġ huwa rranġat bħal livelli ta' logħba. Żoni kkuluriti tal-karattri, postijiet tal-kafè u blokok tal-bini jiffurmaw xeni li jiggwidaw l-esplorazzjoni. Il-kostruzzjoni modulari u l-kuluri qawwija jsostnu t-tema ġokuża. Id-disinn għandu l-għan li jagħmel il-bejgħ bl-imnut fiżiku interattiv u emozzjonalment involventi għal viżitaturi ta' kull età.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Fidda

Top Toy Disinn tal-Intern ta' Ħanut Ewlieni huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Top Toy Disinn tal-Intern ta' Ħanut Ewlieni ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Top Toy Disinn tal-Intern ta' Ħanut Ewlieni huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: Top Toy global flagship store in Shanghai redefines retail with gamified spatial design, turning shopping into immersive play. Inspired by toy packaging and retro consoles, it blends modular construction, bold colors, and IP interaction to spark cross-generational resonance. The design enhances visual impact, streamlines exploration, and fosters emotional engagement — transforming a store into a spatial game world.
Tikketti: interior, retail
Riċerka: On Nanjing East Road, which represents a typical urban block, Top Toy’s first global flagship store in Shanghai infuses the commercial atmosphere with a sense of ease and humor through the spontaneity of play. This breaks away from the stern and rigid nature of traditional commercial architecture and creates a relaxing and delightful interactive space for consumers using a gamified spatial language. As the first flagship project in the brand's global strategy, the store not only serves as a pioneering initiative but also undertakes the mission of driving commercial innovation through design and reshaping the consumer experience.

Grounded in keen commercial insights, the designer integrates the concept of "gamification" throughout the spatial design, creating an immersive space that is both a benchmark for the brand and forward-looking in its commercial approach. This provides a new solution for the transformation and emotional upgrade of physical retail.
Ispirazzjoni: Inspired by the aesthetics of classic gaming consoles and the joy of play, the design draws on collective memories across generations. It reimagines the gaming world into a tangible experience, blending nostalgia, youth culture, and IP narratives. The aim was to emotionally reconnect users to the physical retail space, and create an interactive, story-rich, gamified journey for all ages.
Tul tal-Proġett: The project is located on Nanjing East Road, one of Shanghai’s most iconic commercial streets, and officially opened to the public in January 2025 as the brand’s first global flagship.
Fluss tal-Operazzjoni: The space invites people to explore like players in a game. From entering the “blister package” façade to navigating staircases like game levels, each area is a scene with missions and rewards. Colorful IP zones, coffee spots, and building blocks create moments of discovery. It feels playful and intuitive—visitors don’t just shop, they play, connect, and remember.
Krediti tal-Immaġni: SFAP