Prepd Funzjoni Primarja: Identità tal-Marka by Cansu Dagbagli Ferreira

Prepd Funzjoni Primarja: Identità tal-Marka by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2026 Premju A' Design Award tal-Bronż in Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali Competition Category.

BronżGrafika· 2026

Prepd Funzjoni Primarja: Identità tal-Marka

by Cansu Dagbagli Ferreira

Client: Cansu Ferreira

Premju A' Design Award tal-Bronż Winner in Grafika Category

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Colors

The Design

About Prepd Funzjoni Primarja: Identità tal-Marka

Test tal-Ktieb: Prepd hija pjattaforma innovattiva ta' konsenja tal-ikel li tittrasforma r-riċetti tal-influwenzaturi diġitali f'ikliet imħejjija b'mod professjonali. L-identità tagħha ddur madwar estetika qawwija u moderna maħsuba biex tfixkel l-ispazju tat-teknoloġija tal-ikel. B'logotype intelliġenti li fih taġen fi spazju negattiv u palett b'kuntrast għoli ta' Aħdar u Lellux, il-marka tiċċelebra r-rabta bejn il-ħallieqa u l-konsumaturi. Permezz ta' fotografija espressiva u ċċentrata fuq il-bniedem u ġeometrija nadifa, Prepd tibdel l-att ta' skrolljar f'esperjenza tal-ikel tanġibbli u ta' kwalità għolja.

The Recognition

About the Premju A' Design Award tal-Bronż

Prepd Funzjoni Primarja: Identità tal-Marka huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Prepd Funzjoni Primarja: Identità tal-Marka ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Prepd Funzjoni Primarja: Identità tal-Marka jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Prepd is a cloud kitchen marketplace bridging digital creator culture with tangible culinary experiences. It allows users to order influencer curated recipes prepared by professional chefs. The identity features a clever logotype with a negative space frying pan within the letter "p," symbolizing the behind the scenes. Using a disruptive forest green and lime palette, the design moves away from typical fast food aesthetics to position itself as a premium, personality driven taste platform.
Dimensions & Packaging: Colors selected in all systems: RGB, CMYK and Pantone to ensure the maximum loyalty.
Tags: food, app, delivery, digital, modern, colorful
Production Technology: The project utilized a "Diverge and Converge" design thinking methodology. During the Diverge phase, extensive UI/UX audits of food delivery competitors were conducted to identify visual fatigue in the sector. In the Converge phase, custom vector work in Adobe Illustrator was used to refine the negative-space logo for scalability across digital icons and physical touchpoints like branded items. Extensive photographic art direction was applied to ensure a "human-first" aesthetic across billboards and social assets.
Design Challenge: The primary challenge was creating a brand that felt as vibrant as social media content without appearing "cheap" or "temporary." As a cloud kitchen, the brand lacks a physical restaurant space, so the packaging and digital presence had to carry the entire weight of the brand's premium positioning. Overcoming the "sterile" perception of food-tech required a human-first photography style and a sophisticated color palette that feels grounded in quality (Deep Green) while remaining energetic (Lime).
Research: Type: Qualitative Consumer Behavior Research. Objectives: To bridge the gap between social media engagement and food consumption. Methodology: Social media sentiment analysis and trend mapping. Tools: Competitive landscape auditing and mood-board testing. Participants: Gen Z and Millennial "foodie" demographics. Results: Identified that users feel a strong emotional connection to influencer content but lack accessible ways to taste it. Insights: A confident, "loud" visual identity increases brand trust in the cloud-kitchen model. Impact: The design creates a new retail category for "Creator-Led Dining."
Inspiration: The project is inspired by the modern phenomenon of scrolling for taste, where food lovers crave recipes seen on social media but lack the time or skill to replicate them. The design language draws from "digital to physical" transitions, mirroring the energy of influencer content—bold, candid, and high-impact. The minimalist geometric system was inspired by professional kitchen precision, while the playful typography and hidden symbols reflect the joy and creativity found in food curation.
Project Duration: 6 months, France and Saudi Arabia
Operation Flow: For Prepd, the interaction bridges the digital and physical worlds through a seamless three-step flow: discover, order, and experience. Users browse a curated marketplace of dishes they have seen online, the recipes from their favortie influencer. Upon delivery, the branding takes center stage; the clever frying pan logo on the packaging signals a transition from a digital craving to a professional culinary reality. This tactile interaction, combined with premium sustainable materials and human-first imagery, transforms a standard delivery into a high-personality event that feels both personal and exclusive.