Bronż Grafika · 2026
Roofarm Rebranding Funzjoni Primarja: Identità tal-Marka
by Naoki Eguchi and Taiki Yamada
- Premju A' Design Award tal-Bronż 2026 in Grafika
- CLIENT: RooFarm Inc.
- Estimated Number of Design Views: 7,891
- Verification code 4678130601 · Verify this award
Colors
About Roofarm Rebranding Funzjoni Primarja: Identità tal-Marka
Test tal-Ktieb: Dan il-proġett huwa inizjattiva ta' bidla fil-marka li takkumpanja l-espansjoni tan-negozju ta' Roofarm. Il-kumpanija kibret mill-agrikoltura urbana fuq il-bjut u issa qed tespandi fil-biedja rurali fuq skala kbira flimkien mal-operazzjonijiet urbani tagħha. F'dan l-istadju, il-viżjoni korporattiva ġiet iddefinita mill-ġdid bħala Nivvintaw mill-ġdid l-Agrikoltura biex Insostnu l-Provvista tal-Ikel tad-Dinja. Din il-viżjoni ġiet tradotta f'identità ispirata miċ-ċirkwit li tesprimi l-agrikoltura bħala infrastruttura. L-identità tinkludi żewġ forom interkonnessi li jissimbolizzaw ir-relazzjoni bejn is-sistemi urbani u rurali.
About the Premju A' Design Award tal-Bronż
Roofarm Rebranding Funzjoni Primarja: Identità tal-Marka huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Roofarm Rebranding Funzjoni Primarja: Identità tal-Marka ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Roofarm Rebranding Funzjoni Primarja: Identità tal-Marka jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.
Press Kit
- Unique Properties
- This project is a rebranding initiative accompanying RooFarm's business expansion. Against the projected 2050 food crisis and global supply chain challenges, the company has grown from urban rooftop agriculture and now expands into large-scale rural farming alongside its existing urban operations. At this turning point, the corporate vision was redefined as "Reinventing Agriculture to Sustain the World's Food Supply," repositioning agriculture as infrastructure supporting society. The visual identity system translated this shift into a cohesive brand foundation for continued growth.
- Dimensions & Packaging
- The logo was designed with reproducibility in both physical and digital formats as a fundamental premise. It maintains its symbolic integrity even in monochrome and features a structure that allows enlargement, reduction, and three-dimensional application. It functions as a scalable brand foundation that grows alongside business expansion.
- Tags
- Brand Identity, Logo Design, Visual Communication, Agricultural Innovation, Startup, Infrastructure, Graphic Design
- Production Technology
- Adobe Illustrator, Adobe Photoshop, Blender, KeyShot, Autodesk Fusion 360
- Design Challenge
- The greatest challenge of this project was to integrate the traditionally separate concepts of urban and rural and technology and agriculture into a single, clear brand identity. It needed to be simple yet possess strong symbolism, withstand discussion on a societal scale, and be forward thinking while retaining the approachability expected of a food brand. To achieve this balance, we pursued a structure that encapsulates maximum meaning with minimal elements.
- Research
- This project redefined the vision for agriculture pursued by RooFarm by organizing the business structures, social roles, and future scalability of both urban and rural agriculture. From a perspective that views agriculture not as production but as a foundation, we investigated and analyzed its relationships with technology, logistics, and social structures, exploring ways to visually integrate these elements.
- Inspiration
- RooFarm's new visual identity reexamines the fragmented structure in which cities consume and rural areas supply, envisioning a new model that reconnects urban and rural agriculture. It translates the concepts of reinventing, supporting, and becoming the foundation into a logo inspired by electronic circuits and circuit boards. Structured through two distinct yet interconnected forms, the mark presents agriculture not merely as production but as infrastructure, symbolizing both independence and interdependence between urban and rural systems.
- Project Duration
- The project commenced in Tokyo, Japan in October 2025 and is scheduled to launch in April 2026.
- Operation Flow
- The logo design is adaptable for diverse touchpoints including cardboard, planters, packaging and digital media. It creates a consistent brand experience from production sites to consumers. The logo silhouette balances technological sophistication with approachability as a food product.
- Image Credits
- Naoki Eguchi / Taiki Yamada
