Industrial Bank of China Disinn tal-Intern ta' Bank by Scene Aesthetics Design Co., Ltd

Industrial Bank of China Disinn tal-Intern ta' Bank by Scene Aesthetics Design Co., Ltd is a highly esteemed winner of the very prestigious 2026 Premju A' Design Award tal-Fidda in Disinn ta' Spazji Interjuri u Wirjiet Competition Category.

FiddaInterjur· 2026

Industrial Bank of China Disinn tal-Intern ta' Bank

by Scene Aesthetics Design Co., Ltd

Client: Industrial Bank Co., Ltd.‌

Premju A' Design Award tal-Fidda Winner in Interjur Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Industrial Bank of China Disinn tal-Intern ta' Bank

L-Industrial Bank of China huwa disinn tal-intern għal fergħa ta' bank li tkopri 1680 metru kwadru. L-ispazju huwa maqsum fi tliet żoni: żona ta' servizz fil-lobby, żona ta' tranżazzjonijiet kummerċjali, u żona VIP. Kawnters ta' servizz universali jinsabu fuq quddiem, filwaqt li l-istazzjonijiet tax-xogħol tat-tellers u tal-konsulenti huma mqiegħda fiż-żoni tal-uffiċċju ta' wara. Sistemi intelliġenti ta' gwida, sistemi ta' kjuwijiet, u displays diġitali jsostnu l-fluss tas-servizz. Żoni dedikati jservu lill-anzjani, lill-viżitaturi b'mobilità limitata, u lit-tfal. Jintużaw żebgħa b'livell baxx ta' VOC, injam irkuprat, metalli riċiklabbli, u moduli prefabbrikati.

The Recognition

About the Premju A' Design Award tal-Fidda

Industrial Bank of China Disinn tal-Intern ta' Bank huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Industrial Bank of China Disinn tal-Intern ta' Bank ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Industrial Bank of China Disinn tal-Intern ta' Bank huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Industrial Bank Branch 3.0 Image Standard redefines conventional banking layouts by reorganizing the space into three key zones, including a lobby service area, a business transaction area, and a VIP area. This enhances the client experience for greater efficiency and comfort. The design ensures a consistent brand identity across all branches and promotes green, sustainable practices. It aims to create a modern banking space for both current business needs and future scalability.
Dimensions & Packaging: 1680 square meters
Tags: Scenario Driven Financial Space Design, Streamlined Client Flow, Rationalized Spatial Zoning, Seamless Front to Back Integration, Barrier Free and Inclusive for All Ages, Multiple Sensory Engagement, Modular Planning, Environmentally Friendly Construction, Standardized Brand Visual Identity
Production Technology: The design uses low VOC paints, reclaimed wood, and recyclable metals to reduce construction pollution. Prefabricated modules built in factories are assembled on site, shortening timelines and reducing noise and waste. Electronic screens and interactive digital signage replace printed materials, enabling content updates without using paper. Counters, seating, and other high contact surfaces use finishes that resist stains, withstand wear, and clean easily, helping to extend the service life.
Design Challenge: The challenge lies in creating an immersive financial environment where service flow is visible, client needs are understood, and brand value is felt. The counter area features flexible separation, with universal service counters positioned at the front, and teller and wealth advisor workstations relocated to back office zones. The VIP area is semi independent and fully equipped, offering diverse private and leisure spaces to support premium client events and deliver one stop service.
Research: Driven by advances in financial technology and rising client expectations, the branch uses a modular layout of lobby service, business transaction, and VIP areas to create a progressive experience journey from guidance to interaction to thorough service. Combined with innovations in brand empowerment and ecosystem integration, it delivers a smart financial space that balances professionalism, warmth, and a forward looking spirit, redefining the role of the bank branch in the digital age.
Inspiration: Rooted in the core brand identity, the design redefines its visual language and environmental aesthetics to deliver a consistent presence across all branches and offer a reliable, cohesive client experience. The space features white and gray as primary tones, enhanced with natural wood textures, Industrial Bank Blue, and Sustainable Green to create an environment that feels unified yet uniquely identifiable.
Project Duration: The design phrase of this project began in mid 2024, and the first flagship pilot branch opened in Shenzhen in January 2025.
Operation Flow: To boost efficiency and user experience, the branch integrates diverse smart digital solutions, including a self service zone available around the clock, an intelligent banking area, a smart guidance and queuing system, digital information display and interaction, and dedicated terminals offering training and app tutorials. Services support all age groups and special needs, with dedicated areas for seniors and individuals with mobility challenges, plus an engaging play zone for children.
Team Members: Wendong Zhou,
Ella.Y.Choi,
Qilin Yang,
Shuidong He,
Jingfan Chen,
Ziyou Liu,
Zuoxiu Zhang,
Lian Duan,
Xinran Liu,
Chang’an Luo