Identity Created by Consumer (ICC) Sistema ta' Identità Korporattiva by Jone Aleksiunaite

Identity Created by Consumer (ICC) Sistema ta' Identità Korporattiva by Jone Aleksiunaite is a highly esteemed winner of the very prestigious 2013 Premju A' Design Award tal-Bronż in Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali Competition Category.

BronżGrafika· 2013

Identity Created by Consumer (ICC) Sistema ta' Identità Korporattiva

by Jone Aleksiunaite

Client: Vilnius Academy of Arts

Premju A' Design Award tal-Bronż Winner in Grafika Category

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The Design

About Identity Created by Consumer (ICC) Sistema ta' Identità Korporattiva

Identità Maħluqa mill-Konsumatur hija sistema dinamika ta' identità korporattiva żviluppata għal mużew tal-arti moderna. Is-sistema tgħaqqad parti kostanti u parti dinamika. L-elementi viżwali bażiċi u sett stampat jiffurmaw il-parti kostanti. Il-parti dinamika hija mibnija minn data maħluqa mill-viżitaturi. Kull viżitatur jipproduċi simbolu personali u immaġni ta' moviment. Dawn l-elementi mbagħad jintużaw għal souvenirs, grafika mobbli u logotip dinamiku muri fuq is-sit elettroniku u fuq skrins diġitali. Il-materjal viżwali huwa maħluq b'grafika vettorjali u vidjo rrekordjat.

The Recognition

About the Premju A' Design Award tal-Bronż

Identity Created by Consumer (ICC) Sistema ta' Identità Korporattiva huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Identity Created by Consumer (ICC) Sistema ta' Identità Korporattiva ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Identity Created by Consumer (ICC) Sistema ta' Identità Korporattiva jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project describes a system of a dynamic identity where a strategy of a company and an experience of a consumer with a dialogue between both sides is well planned. It is a structure, that gives an opportunity for the customer to influence the identity of a company. This structure has a visual basis, which allows to include changing dynamic details, while keeping the stylistically unified effect. The Modern Art Museum is chosen as a model for a concept explanation, as a space, where the creative process can be easily planned: every visitor is made to create two units of a personal identity data – a personal symbol and an image of a movement – they become essential visual material for making individual souvenirs, moving graphics and a dynamic logotype that is used in a website and digital screens of the museum. The consumer becomes a source of creation, which colours the basic identity structure of the museum.
Dimensions & Packaging: The project includes theory work (analysis/research/solution), a plan of company's strategy, visual solution and idea presentation video.
Tags: Identity, strategy, consumer, creates, id, corporate, business plan, idea, people, dynamic
Production Technology: The visual part was made by using vector graphics and recorded digital video material to get the image of human movement.
Design Challenge: To design a strategy that brings atrractive visual results of consumer creation. To think of how consumer can consciously or unconsciously influence a corporate identity. To keep influence and visual dynamics while keeping clear identification.
Research: Reasearch in identity (as philosophy and social science), corporate identity, dynamic corporate identity, branding and its strategies, innovative design strategies, technological methods for collecting, processing and using visual data.
Inspiration: Inspiration source: a book "Brand Sense" of Martin Lindstrom, curiosity in corporate identity field, identity as social science and philosophy, interaction between consumer and company identities, seek for higher emotional experience values of using graphic design.
Project Duration: February 11 - June 11 in Vilnius Academy of Arts, Vilnius, Lithuania
Operation Flow: The key strategy for consumer's influenced identity can be used for identifying any company by changing technological methods of collecting, processing and using data.

In this exact example, the use of creative masterpiece made by number of museum's visitors, can be expanded to various digital and printing areas in museum's identity and advertising.
Team Members: Student Jone Aleksiunaite
Lecturer Marius Bartkus