DuePiùTre – Più Che Hamburger Identità Viżwali by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 Premju A' Design Award tal-Bronż in Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali Competition Category.
BronżGrafika· 2017
DuePiùTre – Più Che Hamburger Identità Viżwali
Client: Ferrariodesign
Premju A' Design Award tal-Bronż Winner in Grafika Category
- 15,750
- Verified Award Winner
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The Design
About DuePiùTre – Più Che Hamburger Identità Viżwali
DuePiùTre huwa bistrot żgħir li joffri Mhux biss Hamburgers, iżda wkoll pastrami u tiġieġ tal-bott tal-birra, kollha riveduti bi prodotti Taljani friski u ġenwini. Il-bulldog ntgħażel għax fi żmien l-Ewwel Gwerra Dinjija kien il-maskot tan-Navy tal-Istati Uniti, u għax huwa l-kelb domestiku ta’ wieħed mill-imsieħba tal-bistrot. Biex jikkumpensa għall-isem ivvintat tal-post, id-disinn jinkludi kappell ta’ chef għall-bulldog u pay-off li jippruvaw iwasslu l-idea ta’ stabbiliment li joffri l-ikel b’mod aktar dirett.
The Recognition
About the Premju A' Design Award tal-Bronż
DuePiùTre – Più Che Hamburger Identità Viżwali huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li DuePiùTre – Più Che Hamburger Identità Viżwali ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. DuePiùTre – Più Che Hamburger Identità Viżwali jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- DuePiuTre is a small bistrot based on the idea of proposing not just hamburgers, but also pastrami and beer can chicken all revisited and spiced up with fresh and genuine Italian products. The choice of the bulldog was made both because it had been the mascot of the United States Navy, and because it is the dog owned by one of the partners. The project was handled at 360 degrees, from the brand to the signage, from the website to social networks, from the wallpaper to the decor of the interior.
- Tags
- Logo, Brand, Brand identity, Digital, Exhibition, Social media, Sign, Promotion
- Production Technology
- The bistrot mood is based on the concept of healthy and environmentally friendly food, so we tried to use natural materials such as wood, iron, paper and recycled cardboard.
- Design Challenge
- The hardest thing was to find a solution to the flowers in the vases because there was little light and they all dried out. Finally, we created photographic postcards of flowers and applied them to the sticks we then planted in the clay pots: the result was an innovative garden.
- Inspiration
- A reliable and easy dog, which, however has a well defined personality, all of which perfectly reflects the values of the bistrot. Both the name and the symbol did not convey the idea of food, so by means of the chef's hat and pay off it was possible to highlight what the restaurant really offers: more than hamburgers with an Italian taste. Yellow is the color of the sun, of joy, of dynamism and creativity, of wisdom and of the word. Yellow and black are the most powerful combination.
- Project Duration
- The project started in April 2015 in Milano and is going on now concerning social and communication
- Team Members
- Creative Director: Laura Ferraio
Photo: Sauro Sorana, Chiara Zoppei
Copy: Mauro Marinoni, Chiara Villa - Image Credits
- Fotoforma
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