Fattoria il Gambero - Winery Identità Viżwali by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 Premju A' Design Award tal-Ħadid in Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali Competition Category.
ĦadidGrafika· 2017
Fattoria il Gambero - Winery Identità Viżwali
Client: Ferrariodesign
Premju A' Design Award tal-Ħadid Winner in Grafika Category
Verified Award Winner
Verify Award Status for #57420The Design
About Fattoria il Gambero - Winery Identità Viżwali
Fattoria il Gambero poġġiet ruħha fis-suq b'approċċ dinamiku u kontemporanju, sabiex issaħħaħ l-istorja tagħha stess, li tmur lura għall-1880. Din hija r-raġuni għat-trademark tal-“G” stilizzata; iwassal is-sens ta’ corkscrew li jaqta’ flixkun u jixbah it-triq li twassal għall-kumpanija. It-tipa sans serif iżżid sustanza ma' dan is-simbolu kemmxejn astratt u torbot il-passat antik tiegħu b'mod ineżorabbli mal-preżent. Il-kuluri jagħtu lill-immaġni kollha touch innovattiv, filwaqt li ċerti karatteristiċi tal-passat huma ppreservati, pereżempju, fil-karta intaljata tal-Buljett.
The Recognition
About the Premju A' Design Award tal-Ħadid
Fattoria il Gambero - Winery Identità Viżwali huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Fattoria il Gambero - Winery Identità Viżwali ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Fattoria il Gambero - Winery Identità Viżwali huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Fattoria il Gambero positioned itself on the market with a well-balanced approach in between the dynamic and the contemporary, while still greatly relying on its history, which dates back to 1880. The intention was thus to imbue the entire image with innovation, color and contemporaneity, while maintaining all the characteristics of the past, as in the embossed paper used for the Brochure. This project was handled at 360°, from the brand to the labels, from the website to the brochure. All communication was based on the owner's family, a big family who followed his father in a big project. The names of the wines found their inspiration in the horses of the owner’s grandfather.
- Tags
- Logo, Brand, Brand identity, Digital, Exhibition, Sign, Promotion, Print
- Production Technology
- The cleanliness and modernity of the wine labels, printed on a coated paper, was contrasted with the embossed paper of the brochure or the uncoated paper business cards to convey two different feelings: modernity, but backed by history.
- Inspiration
- The origin of the logo was a stylized G which conveyed the sense of a corkscrew uncorking a bottle and at the same time looked like the road leading to the company. The sans serif font makes this not entirely defined symbol more substantial and solid. The burgundy color was chosen to represent a full-bodied red wine like the Pinot Nero, one of the company’s battle horses. For labels the symbol G was used as a graphic sign, the colors reflects the type of wine: for younger wines the label is clear with colorful graphics while for wines most important the label base is colored with darker and shiny graphics.
- Project Duration
- The project started in April 2004 an finish on May 2013
- Team Members
- Creative Director: Laura Ferrario
Photo: Sauro sorana - Image Credits
- Fotoforma
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